My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Congrats, The Census Bureau Wins This Year’s BS Awards!

Today, the Census Bureau released the following press release about how it won an armload of the least prestigious awards ever received, which are called Tellys. Calls to multiple New York-based ad/marketing executives were met with words like “never heard of them” and “I don’t even think they’re real.” Jim Edwards, a former managing editor of AdWeek, said, “The Tellys are not a high-profile award by any means. They recognize one of the more humble niches of the advertising world, and that means that most people in the business have never heard of them.” Here’s the latest episode that relates to the Draftfcb PR farce from Suitland:

WASHINGTON, July 20 /PRNewswire-USNewswire/ — A series of 2010 Census promotional videos have won several prestigious Telly Awards as well as a Videographer Award of Excellence — awards that honor the best in video production.


The videos were produced by the Public Information Office at the U.S. Census Bureau as part of a collaborative effort between headquarters, regional and contracting staff. They were submitted for consideration by contractors Therese Allen and Corey Petree.

The four- to seven-minute videos, titled “A New Portrait of America,” were produced to reach different segments of the population including the general, African-American, Asian, Hispanic, Native American/Alaska Native, Native Hawaiian and Other Pacific Islanders, and Puerto Rican audiences.

In the nonbroadcast productions category, the videos received silver Tellys for use of music and editing, and a bronze Telly was awarded for government relations. In the Internet/online video category, a silver Telly was awarded for music and a bronze Telly was awarded for editing.

The videos also received the 2009 Videographer Award of Excellence in the government/federal and creativity/video/original music categories.

The “New Portrait of America” videos include diverse images from throughout the country as well as interviews with community leaders. They are used at activities and events to promote the 2010 Census and encourage everyone’s participation in next year’s national count.

The “New Portrait of America” videos may be viewed at the following link:

The real humor in this is that after looking into the “Telly Awards,” it  looks like there are hundreds upon hundreds thousands upon thousands of winners in each category. It seems like the creators of the Telly Awards just want an outlet for ad agencies to impress their clients by paying entry fees to become recipients of this everyone’s-a-winner competition.

Tags: , , , , , , , , , , , ,

10 Responses to “Congrats, The Census Bureau Wins This Year’s BS Awards!”

  1. Christie Says:

    For the people who do not have a clue about the Telly Awards. This is a reputable competition that has been around for 30 years. There are thousands of entries yes, but there are only about 10% who are Silver Winners and 25% who are Bronze winners. I have heard of sore losers but sore winners are very interesting to hear. Find out your information before you decide to post something on a website where you have no clue what you are talking about!

  2. Stephen Robert Morse Says:


    I suspect that you work for the Telly Awards or have some sort of agenda here. Numerous advertising and marketing professionals, including Jim Edwards, the former managing editor of Adweek (the industry’s most reputable trade publication, have all stated opinions on the contrary to the views that you are expressing.

    Best regards,


  3. Dunghammer Says:

    This press release has absolutely NOTHING to do with Draftfcb. The videos which won the legitimate and respected awards were, as the press release says “produced by the Public Information Office at the U.S. Census Bureau”, not by Draftfcb. Indeed, Tellys are not a high-profile award. They are not advertising industry awards, either. You imply that they are. I’m assuming you just don’t know. They are niche, video production industry awards, and the video in question placed high in the rankings. You did not mention the Videographer Award of Excellence because they ARE high-profile within the video production industry. I looked at the video and I think it was very well done and that it will help the Census Bureau count heads and boost their Partnership efforts.

    You need to check your facts before you spout off about things you know nothing about. Some people might mistake you for a journalist or something, and you most certainly are not. You are whiny, irrational, and wrong about things. Maybe you should team up with Rush Limbaugh.

  4. Stephen Robert Morse Says:


    I have no problems with the videographers who made this video, as they were just doing a job that they were hired to perform. That doesn’t mean that the video isn’t the cheesiest advertisement I’ve ever seen! And you are completely incorrect when you write that they aren’t advertising awards, because the Telly Awards web site clearly states that the awards are “honoring outstanding local, regional, and cable TV commercials…” I am making no judgments about the “Videographer Award of Excellence” because I did not look into that award’s legitimacy.



  5. Dunghammer Says:


    Your main point seems to have been that this had something to do with Draftfcb, and it does not at all.

    Your link to the video does not work. Try this one (from the press release) …

    The video ISN’T an AD, by the way. That would be something that you pay to put on TV or on the web, for example, but that’s not the case here. You’re mis-characterizing things in a defensive manner. It’s OK to be wrong.

    I don’t work for the Telly Awards, but I will say that you only partially quoted the Telly website in order to position them as advertising industry awards, as it goes on to say …

    “… and programs as well as the finest video and film productions and work created for the web.”

    The awards are for video production, only some of which may be ads, but not in this case. The video would not qualify as advertising to compete in any advertising awards, because it isn’t an ad, and you may have noticed that the categories mentioned were not advertising. Perhaps “prestige” is in the eye of the award-holder, but regardless, it had nothing to do with Draftfcb and you should know that. I think the Bureau did a good job with the video and I hope it helps count people and encourage more organizations to participate as partners with the Census.

  6. Christie Says:

    No I do not work for the Telly Awards. I have entered work for years into this competition. I have won some and lost. I do not expect every piece I enter to win any competition. To think so is irrational. If you do not find the prestige in winning this award. Then why did you enter?

  7. Stephen Robert Morse Says:


    The logic behind entering awards that are not prestigious is very simple: Advertising companies and individuals want to call their products “award-winning” as this helps with future/current business. This is easy to achieve when entering competitions that have many, many, many winners.



  8. My Two Census » Blog Archive » Response from the Census Bureau re: BS Awards Post Says:

    [...] Martin of the Public Information Office sent me the following e-mail in my response to my “BS Awards” post: There are several inacuracies in Mr. Morse’s post that we feel the need to [...]

  9. charlie Says:

    why would the government folks that produced the ad want to drum up “future business”? they work at the census bureau, probably just want to boost the morale of their staff…doesn’t cost any money to enter a competition…

    you’re not making any sense…

  10. Blackjack Says:

    Aw, this was a really nice post. In idea I want to put in writing like this additionally – taking time and actual effort to make an excellent article… but what can I say… I procrastinate alot and certainly not appear to get one thing done.