My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Cali Gets Boo$t From Endowment

California’s task of counting all of its citizens just became a wee bit easier. Thanks to the California Endowment, an additional $4 million has been added to the pot of the deficit-stricken state:

LOS ANGELES – (Business Wire) To ensure that every Californian is counted in the 2010 U.S. Census, the state’s largest, private health foundation today announced that it will make $4 million in grants towards a statewide campaign that will promote the importance of participating in the Census, particularly in the large number of “hard to count” communities throughout the state.

“Hard to count” populations are among California’s most vulnerable residents – low-income communities and communities of color.

The federal government makes funding allocations based on population counts from the Census, and for every resident not counted, the state will lose an estimated $11,500 in federal funding over the course of 10 years according to 2009 data from the Brookings Institution.

“At a time when the state is facing declining revenues, it is critical to the people of California that we ensure every resident is counted so we don’t lose out on federal funding essential to the health and well-being of all Californians,” said Robert K. Ross, M.D., president and CEO of The California Endowment.

“If 10 percent of California’s population of 37 million is not counted, the state stands to lose $42.4 billion in federal funding over the next decade,” Ross added.

About one-third of that funding is directly tied to health services, while all of the funding is tied to individual and family well-being which, in turn, is a significant component of health status.

California is home to 10 of the 50 counties in the nation that have been identified as being the hardest to count: Los Angeles, San Diego, Orange, San Bernardino, Fresno, Riverside, Alameda, Sacramento, Kern and San Francisco. These counties are home to large populations that have been historically underrepresented in the Census, including immigrants, people of color, low-income communities, rural areas and those who live in multi-family housing.

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