My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Census predicts fall in response rate

H/t to USA Today for the following:

Turbulent political and economic times roiling the nation are expected to diminish initial participation by households in next year’s Census despite a $326 million marketing blitz that far outspends previous Census campaigns.

Mounting mistrust of government, rising identity theft and record numbers of foreclosures could discourage people from mailing back Census forms next year, according to the Census Bureau.

A Census analysis shows that about 64% of households are likely to mail in their forms without additional prodding from Census workers — down from 67% in 2000. That could mean 4 million more doors to knock on.

CENSUS STRATEGY: Reaching hard-to-count residents

CENSUS NUMBERS: Interactive look at 2008 data

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One Response to “Census predicts fall in response rate”

  1. My Two Census » Blog Archive » Which states need to improve their Census response rates? Says:

    [...] national response rate was 67 percent in 2000 and 65 in 1990. The Census Bureau is predicting a drop in the response rate, to 64 percent, for the 2010 [...]