Newspaper Publishers Revenues Decline in 2008
OK, so the following post isn’t related to the 2010 Census, but it just goes to show you why sites like MyTwoCensus are becoming more and more necessary, as newspapers across the US go bust! The following comes from today’s Census Bureau press release about the Bureau’s American information economy statistics that were just released:
Newspaper publishers experienced a single-year decline in total revenue
of 8.3 percent — from $47.9 billion in 2007 to $43.9 billion in 2008. This
followed a more modest decline of 2.7 percent in 2007, the U.S. Census
Bureau reported today.
A major contributor to the overall loss in revenues for the industry was
the decline in advertising space revenue for general newspapers, which
dropped 10.2 percent — from $30.9 billion in 2007 to $27.8 billion in
2008. Revenue from newspaper subscriptions remained largely unchanged
over the period, from $8.3 billion in 2007 to $8.2 billion in 2008.
These estimates come from the 2008 Service Annual Survey: Information
Sector Services. The survey provides national estimates of annual revenue
and expenses for industries primarily engaged in producing, processing and
distributing data, which range from motion picture production to libraries.
“When we measure information as a commodity, it allows us to track
trends in various industries, such as newspaper publishers, motion picture
and sound recording industries, and radio and television broadcasting, that
produce and distribute information as the source of their revenue,” said
Mark Wallace, chief of the Service Sector Statistics Division at the U.S.
Census Bureau. “Businesses can then use these data to examine market share,
evaluate business potential and plan their investment strategies.”
Radio stations saw a 6.7 percent decline in revenues in 2008 — from
$13.6 billion to $12.7 billion — a decrease from the relatively flat
observed since 2005. Local radio station air time revenue for broadcasting
advertising and program content (commercials, infomercials, real estate
listings and sponsorships) fell 9.5 percent — from $9.0 billion in 2007 to
$8.1 billion in 2008.
Cable and other subscription programming, such as producing and
broadcasting television programs for cable and satellite television
continued to see increased revenues, climbing from $40.9 billion in 2007 to
$45.1 billion in 2008 — an 10.1 percent increase.
Over the same period, Internet publishing and broadcasting revenues grew
19.8 percent from $16.7 billion to $20 billion, spurred in part by the
increase in revenue from one of its sources, publishing and broadcasting of
Internet content, which increased 19.6 percent — from $8.7 billion in
2007 to $10.4 billion in 2008.
Summary data (total revenue and total expenses) are provided at the
sector, subsector and industry group level for the survey year and past
years. Detailed expense data are published for select sectors and
subsectors. Industry specific data, such as product line and detailed
(source of funding), are provided for selected industries.
The information sector is classified under the North American Industry
Classification System as NAICS 51.