My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Census Bureau to buy Super Bowl ad

Media Post is reporting that the Census Bureau will advertise during the Super Bowl in February.

The Bureau is expected to spend more than $300 million on marketing this year, with a significant portion of that devoted to paid advertising.

The article explains why the Super Bowl ad is important for the Census Bureau:

The Feb. 7 game on CBS comes soon after the Census kicks off a $300 million-plus outreach campaign. And importantly, just a few weeks before the Bureau begins disseminating its questionnaires.

The Super Bowl offers a chance to swiftly reach a massive amount of the U.S. audience. Last year, 151.6 million people — about half of the U.S. population — watched at least a portion of the game. On average, the game was seen in 48 million homes and viewed by 98.7 million people.

The Bureau also ran a spot in the 2000 Super Bowl.

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