Census Bureau to buy Super Bowl ad
The Bureau is expected to spend more than $300 million on marketing this year, with a significant portion of that devoted to paid advertising.
The article explains why the Super Bowl ad is important for the Census Bureau:
The Feb. 7 game on CBS comes soon after the Census kicks off a $300 million-plus outreach campaign. And importantly, just a few weeks before the Bureau begins disseminating its questionnaires.
The Super Bowl offers a chance to swiftly reach a massive amount of the U.S. audience. Last year, 151.6 million people — about half of the U.S. population — watched at least a portion of the game. On average, the game was seen in 48 million homes and viewed by 98.7 million people.
The Bureau also ran a spot in the 2000 Super Bowl.