My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Wired Magazine and Techies: Census Bureau’s Super Bowl Ad Is A Dud

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Click here for some scientific evidence about the Census Bureau’s failure to choose a worthwhile ad for the Super Bowl…here’s the quote in question:

“After the game, I asked to see more data. They found one interesting case where the US government’s 2010 census advertisement had low effect on the viewers and the Google commercial that followed it sparked the audience’s interest.”

Tags: ads, advertisements, Andrew Mager, audience, Boston, commercials, failure, flop, football, Ning, San Francisco, Super Bowl, Wired Magazine

This entry was posted on February 9th, 2010 at 4:28 am by Stephen Robert Morse.
It is filed under Accountability, Census Bureau, Government Contracts, Management, Operations, Public Relations, Technology.

One Response to “Wired Magazine and Techies: Census Bureau’s Super Bowl Ad Is A Dud”

Andrew Mager Says:
February 9th, 2010 at 12:39 pm
I just watched the Census ad again, and I’m still stumped.