My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Using Dora The Explorer To Reach A Hard To Count Demographic

When we’re talking about hard-to-count groups in Census-land, we oftentimes forget one shocking statistic: Many people who have a child under the age of five in their household simply forget to list that child (or children) on their census forms. The Census Bureau is trying to combat this by partnering with Nickelodeon television show Dora The Explorer to spread the 2010 Census message. However, with less than one week before Americans start to receive their 2010 Census forms in the mail, we wonder if this initiative could have been timed to get the word out with more advance notice?

On a semi-related note, see the below chart:

Census Bureau Director to Launch Children Awareness Campaign Featuring
Nickelodeon’s Dora the Explorer

What: U.S. Census Bureau Director Robert M. Groves and key partners will
hold a press conference to launch a 2010 Census public awareness
campaign, Children Count Too, about the importance of counting
infants and young children on census forms. In support of this
initiative, Census Bureau partner Nickelodeon will debut a new
television spot featuring Dora the Explorer, the popular
children’s character on the network’s award-winning animated
preschool series. The briefing will include a media
question-and-answer session.

When: Tuesday, March 9, 2010
10 a.m. (EST)

Who: Robert M. Groves, director, U.S. Census Bureau
Samantha Maltin, senior vice president of integrated marketing
and partnerships, Nickelodeon
Michael Laracy, director of policy reform and advocacy, Annie E.
Casey Foundation
William O’Hare, senior consultant, Annie E. Casey Foundation
Chris Perille, vice president of corporate communications and
public affairs, Mead
Johnson Nutrition
Maria Gomez, president, Mary’s Center

Where: Mary’s Center
2355 Ontario Road, NW
Washington, DC 20009

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