My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Posts Tagged ‘ads’

Census Bureau Press Release: Nation Achieves 74 Percent Final Mail Participation in 2010 Census

Friday, October 22nd, 2010

Editor’s Note: The Census Bureau spent $340 million on ads for the 2010 Census…way more than it spent in 2000, while it achieved the same response rate.

Here’s the press release:

The U.S. Census Bureau announced today that 74 percent of households in the United States filled out and mailed back their 2010 Census questionnaire, matching the final mail participation rate achieved in the 2000 Census. Twenty-two states, 1,553 counties, and 278 cities and townships with a population of 50,000 or more met or exceeded their 2000 Census participation rates. The District of Columbia and Puerto Rico also met or exceeded their rates.

The final 74 percent mail participation rate includes an additional 2 percent of households that mailed back their forms after April 27, when the U.S. Census Bureau announced a 72 percent participation rate. While these forms were received too late to prevent a visit by a census taker, they were included in the final tally. “We are very pleased with the public’s response to the 2010 Census, and these results demonstrate that the public stepped up to be counted,” Census Bureau Director Robert Groves said.

Approximately 47 million households that did not mail back a census form by the deadline were visited by census takers in person as part of a series
of operations and methods to ensure as complete a count as possible. The Census Bureau either received a form or attempted repeated visits to 100
percent of the identified housing units in the country. “As the law requires, we look forward to reporting to the nation by Dec. 31 the national and state populations as well as the allocation of seats to each state in the U.S. House of Representatives,” Groves said.
The final mail participation rates for the nation, states, counties, cities, towns and even the neighborhood level can now be found on the 2010 Census website (http://2010.census.gov/2010census/take10map/2010textview.php).

Below are final mail participation results from the 20 largest cities nationwide based on 2008 population estimates.

Highest Mail Participation Rates: Cities with Populations Over 100,000

Cities                   Percent
Livonia, Mich.             88
Rochester, Minn.           83
Centennial, Colo.          83
Sterling Heights, Mich.       83
Naperville, Ill.           83
Olathe, Kan.               82
Arvada, Colo.              82
Cary, N.C.                 82
Hialeah, Fla.              82
Madison, Wis.              82
Thousand Oaks, Calif.         81
Warren, Mich.              81
Overland Park, Kan.           81
Boise, Idaho               81
Billings, Mont.            80
Ann Arbor, Mich.           80
Independence, Mo.          80
Sioux Falls, S.D.          80
Chesapeake, Va.            80
Lincoln, Neb.              80

Census Director Groves is king of the world (of advertising)

Monday, July 19th, 2010

Dr. Robert Groves, Director of the U.S. Census Bureau, delivers the opening salvo at The Advertising Research Foundation AM5.0 – AUDIENCE MEASUREMENT EARTHQUAKE. There is no singular event with greater influence on the next ten years of audience measurement and marketing than the 2010 Census. Groves presents the ultimate “insider” preview of the much-anticipated 2010 Census report to be released next year.

MyTwoCensus.com hopes to learn how much $ Dr. Groves raked in for this keynote address…

Stay tuned for Dr. Groves’ exit from the federal government followed by his immediate decision to join a Fortune 500 company as the director of Market Research…

Census Bureau falls short in East St. Louis

Sunday, July 4th, 2010

Here’s a piece from the Bellvue News-Democrat:

$300,000 census promotion falls short in East St. Louis

Only 63 percent of residents mailed in their forms

BY SCOTT WUERZ – News-Democrat
Despite the investment of more than $300,000 in promotional programs designed to encourage East St. Louis residents to return their census forms, the city had the worst participation rate of any large community in the metro-east.

According to U.S. Census Bureau records, 63 percent of East St. Louis residents mailed in their forms. O’Fallon had the highest return rate of any large city in the metro-east with an 81 percent response rate.

Edwardsville saw 80 percent of residences return their census forms, Fairview Heights had a 79 percent response rate, Granite City had a 78 percent return, 77 percent of Belleville residences and 75 percent of Collinsville households returned their census forms.

Read more: http://www.bnd.com/2010/07/04/1317981/300000-census-promotion-falls.html#ixzz0shiDKdtV

What’s the deal with Mississippi?

Monday, June 28th, 2010

A few weeks ago, Census Bureau Director Robert M. Groves said that the 2010 Census advertising campagin was finished. Later, he said that the Census Bureau was still working to advertise in Mississippi. Yesterday, I published an article from Mississippi that complained about the lack of advertising dollars from the Census Bureau spent in the state:

Much of the blame has to fall on the Census Bureau. In the past, the Bureau used the American Association of Advertising Agencies and national media groups to provide millions of dollars of donated advertising to motivate readers and viewers to fill out and return their forms. That was not done this year.

If anyone reading this blog has knowledge about 2010 Census operations in Mississippi, please be sure to let us know!

Census Bureau Director Robert M. Groves lies (again)

Wednesday, June 9th, 2010

UPDATE: For those people who are arguing in the comments section, Groves, in his prepared remarks, which can be found at the following link on page 1, stated that the ad campaign has been completed:

http://www.mytwocensus.com/wp-content/uploads/2010/06/GrovesRemarksJune2010.pdf

At his most recent press conference (on June 2nd), Census Bureau Director Robert M. Groves stated that the Census Bureau had completed its 2010 Census advertising campaign. Yet, yesterday, it was reported that the advertising campaign is ongoing in Mississippi:

JACKSON, Miss. (AP) – The U.S. Census Bureau will increase its advertising efforts in the poverty-stricken Mississippi Delta to encourage people to respond.

Census Bureau director Robert M. Groves said Tuesday the agency is committed to a complete and accurate count of area’s population.

The Census is conducted once every 10 years and helps determine how millions of federal dollars are spent. Officials use the updated population figures to reconfigure lines for districts in the U.S. House, the state House and Senate and for local offices such as county supervisors.

Graves met in Jackson last week with several groups concerned about an accurate count in the Delta, including Southern Echo and the Sunflower County Parents and Students Organization.

To Census Bureau officials reading this: Is the advertising campaign really complete?

2010 Census Swag Price Tag: $22.7 million

Thursday, June 3rd, 2010

“The U.S. government reported spending $22.7 million on such promotional products as part of a major awareness campaign, according to the Advertising Specialty Institute.”

Read the full story here at Promo Magazine.

Daily Sound Off: Contender for Worst Local Census Office

Tuesday, June 1st, 2010

Today’s Daily Sound Off comes from Georgia:

From a contender to the title of “The Worst LCO in the Nation”

Well, it looks like the U. S. Census finally got the PBOCS software working. The solution, reduce the number of users from 10 to 2. This means it will take 5 times longer to key the volumes of returned enumerator questionnaires that have been stacked into boxes waiting for a clerk to key them.

While we are on the subject of questionnaires I would like to explain the process in our LCO (local census office), Macon Georgia.

!. Enumerators turn in their completed questionnaires to their crew leader who reviews them for completeness and then initials showing his approval. Enumerators are experiencing a large number of irate people that do not want to participate and have discovered it is easier to call the residence vacant of cannot locate than it is to try and get the information. No one likes to be chewed out and in a way I don’t blame them. A large percent of the population don’t trust the Census and wish to be left alone.

Residents are handing the Census envelopes they received in the mail to the enumerator and telling them to leave. These envelopes are not being mailed but are being thrown into boxes. At least if they were mailed, the people might be counted.

2. The crew leader brings them to the office where clerks log the receipt of “X” number of questionnaires.

3. Then they are given to clerks for review of completeness. We have about 30 clerks on three shifts doing this. Those that fail are returned to the crew leader for rework. The return rate is about 50% because Crew leaders are not reviewing, just initialing, and sometime not initialing. What company would pay for this amount of poor performance and then pay more to the same people to do the work again and even worse allow it to continue?

4.  Once the clerk begins keying another 20% of the forms are pulled out to be returned to the crew leader because the clerks did a poor job of their review. Another 20% to 30% of the questionnaires are sent to Data Collection office with incomplete information

5.  Where are the managers and supervisors? What are they doing about it? Well last month, the Area Manager took over the office but after two weeks she could not make a difference even with the assistance of three RT’s so they assigned another area manager who left two RT’s with us and one is acting LCOM (LCO manager) after firing the LCOM.  The acting LCOM can barely speak English and neither knows enough to do anything but contribute to the turmoil. They think the solution is to see how many people they can make miserable by denying them food and drink in their work area and not allowing them to leave except for a two 15 minute breaks and a 30 minute lunch. They must raise their hand when they need more work or have to go to the bathroom.  Next there is a field operations manager who has 3 office supervisors and 7 field office supervisors to help her. All are poorly trained and most are not supervisor material, The solution is to add two more Field Office Supervisors (both have less than 30 days experience) to supervise the office operations supervisors. To the Census, more is usually the solution not accountability for their actions. The same people that did poor work during Address Canvassing, and Group Quarters are still being paid to make a mess of Non Response Follow Up. These RT’s will not listen to those managers that years of supervisor experience and know how to solve the problem.  We probably will soon have a new set of RT’s and another Area Manager because nothing is improving.

6. Finally there is shipping of the questionnaires. The Census Bureau with their infinite wisdom decided to take some strain off the PBOCS by moving shipping to a DAPPS based program. This seems like a good idea but in doing so removed the checks and balance that PBOCS had which prevented questionnaires from being shipped without being checked-in. Now any questionnaire can be shipped. What a mess we are going to have.

Conclusion:

Management is the source of all problems within the Census; i.e., I should say the lack of management and it starts at the top. The U.S. Census has grown to be a management nightmare and will need serious restructure if it is to survive. All the public relations, TV commercials, nor increased spending can cure the festering sores.

I sense that these problems are common place throughout the nation. With all the problems that have come to light, we are previewing the Death of the Census because the problems will ultimately make 2020 Census impossible. How can the Secretary of Commerce keep a straight face when he presents the results to President Obama on December 31, 2010?

More shadiness and wastes of money in 2010 Census advertising campaign (this time by the City of Chicago)

Monday, May 31st, 2010

Update: After speaking with the Census Bureau’s public information office, I want to clarify that this is not federal money but Chicago’s money that has allegedly been spent improperly.

I’m not sure how I missed this piece from the Huffington Post when it originally came out on 5/19, but I am now investigating the claims laid out here:

The cronyism, corruption and shady contracts continue to emanate from the Todd Stroger administration, as a new and yet all-too-familiar scandal involving US Census contracts is emerging Wednesday.

With a few hundred thousand dollars of federal grants left to publicize the census, Stroger’s spokesman Eugene Mullins told the Chicago Tribune that he and deputy chief of staff Carla Oglesby awarded contracts to eight publicity firms to spread the word. So far, so good.

But all of the firms — like Oglesby’s own PR firm, which is now under investigation — were awarded contracts of $24,995, five dollars less than the amount that would require County Board approval.

And, of course, as a little digging from FOX Chicago revealed, it gets worse. (Scroll down for video of the FOX investigation.)

Nearly all of the companies receiving contracts were incorporated just days before the contracts were issued.

One business was run by a convicted felon, and listed a vacant lot as its business address. One business appears to be a modeling agency. Two of the contractors submitted nearly identical invoices, and gave the same unlisted phone number.

The contracts were all paid up-front, before any services were rendered.
Story continues below

And, the Tribune writes, “leaders of the Cook County Complete Count Committee, appointed by Stroger to conduct census outreach, said they were unaware of the contracts.”

How did Mullins respond?

When asked about the contracts on camera by FOX, Mullins was silent. Anchor Jeff Goldblatt said on air that “he called me late tonight, a profanity-laced phone call” in which he “basically threatened to sue” for “defamation of character.”

Mullins gave an on-the-record quote to the Tribune: “Either we can spend the money the best we can or it goes back to Washington,” Mullins said.

Both Mullins and Oglesby, who signed off on all the census contracts, are themselves involved in other Stroger administration scandals.

After Stroger’s defeat in the February primary, the lame-ducked Cook County Board President gave Mullins a $10,300 raise — despite a pay freeze that had been on the books for months.

And Oglesby is only recently back at work after a five-day suspension for steering a similar $24,995 contract to her privately-owned public relations firm, CGC Communications.

According to Finance Committee chairman John Daley, “All of this is under review by the inspector general.”

Here’s the video from Fox:

On SNL, Betty White and Tina Fey recreate Christopher Walken’s classic census sketch

Sunday, May 9th, 2010

Here’s the video of the 2010 Census sketch from last night’s Saturday Night Live starring Betty White and Tina Fey. The Census Bureau should drop NBC a thank you note for the free advertising. The classic Christopher Walken SNL sketch can be seen here.

Note: If you look closely, you will see that Tina Fey managed to obtain what appears to be a genuine 2010 Census enumerator bag for this performance. I wonder how she got it if it’s only for employees?

Thus far, is the 2010 Census a success or failure?

Wednesday, April 28th, 2010

Obviously, for me, the jury is still out on the above question. But on Monday, Ed O’Keefe of the Washington Post tackled this question:

At least 72 percent of American households returned their forms to the U.S. Census Bureau this year, matching returns for the 2000 headcount. Final numbers will be announced on Wednesday and Obama administration officials cheered the early numbers late last week as evidence of successful outreach efforts.

But a leading Republican Census critic phoned The Eye within minutes of Friday’s announcement and raised an interesting point:

“This census cost more than double what the census cost in 2000,” said Rep. Jason Chaffetz (R-Utah). He finds it curious that officials would be happy to only match 2000 figures despite a 2010 budget that was more than three times what was spent ten years ago.

“They spent $300 million on advertising that a lot of us were critical of and they’re getting poor results in the places we know we have problems,” he said, referring to a controversial Census Bureau Super Bowl ad panned by critics.

The agency’s 2010 budget was the same as 2000 on an inflation-adjusted basis, said Census Bureau spokesman Steven Jost.

“We spent just 5 percent more in equivalent dollars this year on a population that was 10 percent bigger,” he said in an e-mail. The 2000 Census was also the first conducted with a paid advertising campaign, so 2010’s headcount needed an equally robust ad strategy to stay even with previous numbers, he said.

In his e-mail Jost listed other reasons for only breaking even with 2000: The country has grown in size and diversity since 2000 and the last headcount was conducted at a time of economic prosperity when Americans had a better opinion of government.

“Most observers of the census during the last several years predicted these factors would make the job tougher in 2010 but so far the public has got us off to a great start,” Jost said, noting that the second part of Census operations kicks off soon when census takers start knocking on doors.

So who’s right? Chaffetz or Jost?

Leave your thoughts in the comments section below

MyTwoCensus Editorial: My Mad Men moment…What 2010 Census ads should have said…

Thursday, April 22nd, 2010

I’m a few years behind the rest of the world as I only recently started watching Mad Men, the hit TV series about the world of advertising. The show got me thinking about many things related to the 2010 Census ad campaign. Rather than advertising with “Portrait of America” themes, Christopher Guest nonsense, and other ads that seem to be unclear, unpointed, and uninteresting flops. Why not go straight to the numbers? The simple ad campaign I would have created for the Census Bureau would have gone as follows:

Cost to mail back your census form: 42 cents.

Cost to send a Census Bureau employee to your house if you fail to return your form: $57.

Amount of federal money at stake if you aren’t counted: $1,333.*

Total amount of available funding that you are community should get its fair share of: $400 BILLION.

2010 Census – Mail it back and Participate.

(Back in February, Census Bureau Communications Director Steve Jost told readers of this blog — see the comments section — that the Census Bureau and Draftfcb were in the process of creating a 2010 Census ad competition for the public to compete in…clearly that never happened!)

*The Census Bureau uses the term $400 billion for the total amount of money at stake. $400 billion divided by 300 milli0n people (an approximation of America’s population) is $1,333 per person. Some estimates determine that it is about $3,000 per person missed. Shelley Lowe of the Census Bureau’s Public Information Office said of the per person figure, “We don’t calculate that, but other organizations have attempted to.”

In Focus: How your $timulus package money is being $pent by the Cen$u$ Bureau

Tuesday, April 20th, 2010

H/t to Pulitzer-Prize winning investigative reporting outlet Pro Publica for sharing the following data with us. Here are some screen captures that depict how your taxpayer dollars are being spent (…interestingly, Census Bureau Communications Director Steve Jost’s former boss Carolyn Maloney represents New York City and the areas where $125,000,000 in stimulus money is headed in communications contracts!). The amount of money being spent on partnership support is particularly disturbing as I have received multiple reports of partnership materials being DISCARDED by the palette!

NYTimes ad critic analyzes 2010 Census ad campaign

Tuesday, April 20th, 2010

Below is Stuart Elliot’s commentary as he answers readers’ questions about 2010 Census ads. Will the Census Bureau and Draftfcb threaten to take away the New York Times’ contract because Stuart was somewhat critical of the ad campaign?

Q: (Reader)

Just this morning, as I was reading NYTimes.com, I was struck by the short films that the U.S. Census is running to help persuade people to return their census forms.

Usually I ignore any and all advertisements online, but I found these fascinating because they present people who have reasons (good or less good) for mistrusting the government as encouraging citizens to participate. Who is responsible for the films?

A: (Stuart Elliott)

The films are part of a Web series, called Portrait of America, which features “real people expressing their reservations about participating in the Census and then overcoming them once they examine the form,” says Wally Petersen, a spokesman for DraftFCB in Chicago, part of the Interpublic Group of Companies.

The DraftFCB New York office created the Web series in its role as the lead agency for the Census campaign. “More than a dozen agencies produced more than 400 pieces of marketing communications” to encourage participating in the Census, he writes in an e-mail message, adding that the work is “targeting multiple audiences” in terms of races and ethnicities and appears in 28 languages.

Q: (Reader)

Something about those ubiquitous U.S. Census television ads has me scratching my head: the closing call to action. On screen invariably is the phrase “Census 2010” while the voice-over announcer invariably says “2010 Census.”

This strikes me as a weird inconsistency, not what one usually sees in a presumably well-considered, well-heeled campaign. In other words, “Huh?” What can you find out?

A: (Stuart Elliott)

Back we go, dear reader, to Mr. Petersen, who offers this reply in another e-mail message: “The formal name, ‘United States Census 2010,’ is a mouthful and sounds too bureaucratic. Lots of brands have nicknames. Look at Mickey D’s, for McDonald’s; B.K., for Burger King; and the Shack, for Radio Shack.”

“Saying ‘2010 Census’ simply functions as a short and memorable nickname,” Mr. Petersen concludes.

How well did the Dora the Explorer 2010 Census advertising spot do?

Tuesday, April 13th, 2010

Here’s the ad…I admit that the tune is quite catchy:

However, using our Twitter tracker widget, the jury is still out on whether or not the campaign was a success:

Pepsi, Terra Team Up on Pepsi Yo Sumo Census 2010 Effort

Wednesday, March 31st, 2010

H/t to David Cohen of Media Bestro for the following:

Pepsi Yo Sumo isn’t a new viral-video craze combining a soft drink and a large, scantily clad Japanese man. Rather, it’s an effort byPepsi and Latin Internet company Terra to encourage Hispanics in the United States to participate in Census 2010.

The viral campaign is aimed at second- and third-generation U.S. Hispanics, encouraging them to share stories and photos on the Web site, which will then be fed to Terra, which claims 3.5 million users in the country. A Pepsi Yo Sumo widget is being featured on Terra’s site.

Terra will also host user polls on the census, which Pepsi will sponsor via banner ads, and users can add the widget, built by New York-based Second Thought, to their social-networking pages.

Terra USA vice president of sales Jim McCabe said:

When it comes to 2010 Census participation, the Pepsi Yo Sumo campaign has the message and Terra has the audience. By bringing the two together, second- and third-generation U.S. Hispanics will show the world how many they are and how they’re changing the landscape of this country.

The US Census Bureau Falls Short In Paying Contractors, Says GA1 Marketing Firm

Wednesday, March 24th, 2010

WASHINGTON, March 23 /PRNewswire/ — Global Advertising 1st (GA1), an award-winning integrated marketing solutions firm, was chosen to meet the US Census Bureau’s increasing needs to recruit applicants for temporary positions necessary to conduct the decennial Census in 2010.

In August of 2009, the US Census Bureau contracted GA1 to handle recruitment advertising in the Philadelphia, Boston, Seattle, Kansas City, and Charlotte regions. The campaigns launched during the peak recruiting phase of the 2010 Census, which fell between late 2009 and continues through April 2010.

Although, the efforts of the recruitment campaign have been an overall success, with some regions having a surplus of applicants, the small business agency still has not been paid. The US Census owes GA1 several millions to date and the company has received less than $2,000.00.

“In this economy, it is unfathomable to ask any business, especially one of our size to execute such a major campaign and work six months for free,” says Derrick Hollie, president and CEO of GA1. “GA1 has been caught up in the Census’ red tape and bureaucracy which has resulted in major delays in payment to our firm.”

With an initiative as large as the US Census and the holdup of payment for services rendered, it is impossible for any businesses to survive.  GA1 has continued to extend themselves to this government client despite effects to their credit line and that cannot go on forever.

GA1 was excited to be a part of such an important initiative mandated by the US government, and the agency is prepared to make the 2010 Census a huge success. However, GA1 never thought receiving compensation for work completed would be such an issue.

About GA1:

Global Advertising 1st (GA1) is an award-winning minority-owned, full-service marketing solutions firm that specializes in providing innovative approaches to disseminating our clients’ messages. GA1 has created and implemented campaigns for clients such as the US Department of Education, US Department of Housing and Urban Development, Gillette, Dodge, the US Department of State and American Lung Association of DC, and the 2010 US Census. GA1 holds a GSA AIMS Schedule 541 and does the U.S. Small Business Administration (SBA) as a qualified minority-owned business for government media placement certify 8(a). GA1 has also received multiple state and local authorities. For a complete list of our certifications and awards please visit: www.globalad1.com.

Update: Census Bureau spokesman Stephen Buckner sent me the following response to this post:

We are required by law to adhere to federal accounting and financial guidelines, policies and standards to ensure the appropriate use of public funds.  The U.S. Census Bureau promptly pays invoices properly submitted by contractors as long as the information presented in the invoice is correct and is accompanied by the legally required supporting documentation.

In the case of Global Advertising, as of March 25, 2010, the Census Bureau has paid Global Advertising for every invoice properly submitted and accepted. Because they are a small business, we have gone the extra mile and Census Bureau staff personally assisted the company’s employees to prepare their invoices and speed the invoicing process so they can be paid for work performed in an efficient manner.  We deeply regret that the President of Global Advertising did not disclose the extraordinary effort our staff have provided to his company to help them with contract compliance. The Census Bureau values the work of our contractors and will do all that we can to make the invoicing process as smooth as possible, at the same time we are careful stewards of the taxpayers funds.

Official Census Bureau Response To Charges That Ad Agency Traded Ads For 2010 Census Coverage

Monday, March 15th, 2010

In response to last Friday’s allegations of improprieties and scandal involving ad agency GlobalHue’s dealings with newspapers, Census Bureau PR man Stephen Buckner provided the following response:

The National Newspapers Publishers Association (NNPA) was actually hired by
DFCB and the Census Bureau last year to handle Black/African American
newspaper media buys.  The request for their members to provide the Census
Bureau with added value originated with NNPA, which was paid $195,000 as
one of the two contracted media buyers for the Black audience.  In fact,
all of the more than 3,800 media outlets selected in the 2010 Census
advertising buy were asked to provide added value, which is a standard
industry practice.  Each media buyer made it clear that this was voluntary
and that each media outlet would get credit for any previous coverage they
may have run prior to the buy.

Black newspapers are receiving about 11 percent of the total ad dollars for
this audience despite media consumption research showing that they only
spend 6 percent of the their time reading newspapers.  About 80 percent of
the media budget is being targeted among popular Black television and radio
programming.

Mindful of taxpayers dollars, the Census Bureau leveraged it’s $133 million
advertising campaign to secure nearly $30 million in free advertising —
all of which is an attempt to increase public awareness and motivate every
household to mail back their 2010 Census forms.  In fact, if everyone
mailed back their form, taxpayers could reduce the cost of the census by
$1.5 billion.

Ad Scandal: Agency Forces Community Newspapers To Write Six Or More Articles About The 2010 Census

Friday, March 12th, 2010

H/t to Jim Edwards, the former managing editor of AdWeek, for making us aware of the following (full article HERE):

Ad agencies for the U.S. Census Bureau appear to have learned nothing from a decade-old White House scandal — because they’re busy repeating history.

Back in 2000, the White House was discovered trading ad buys with TV networks in return for positive spin in its war on drugs. That covert operation, which exposed millions to anti-drug propaganda masquerading as drama and sitcoms, ended in disgrace and the White House promised to cancel the program.

Ten years later, that promise is long forgotten. Globalhue, the ad agency that controls much of the government’s ad money targeting minorities for Census 2010, sent a letter to the National Newspaper Association demanding that publishers run six articles about the census or else the government would cancel its ads. (The NNPA represents community newspapers.)

While there was no explicit requirement of positive coverage demanded by Globalhue, the implication is clear: How long do you think the agency would continue placing ads in any newspaper that was digging dirt against the national headcount?

According to congressional hearings in February and March, the letter from Globalhue CEO Don Coleman said:

“In lieu of free ad space, all papers must agree to running six articles (preferably during hiatus weeks) about the Census 2010 as well as two editorials. If paper does not agree to the added value stipulations, buy will be canceled immediately.”

Amazingly, the arrangement proposed in the letter — that ad buys be contingent upon articles written by the papers themselves — is exactly the same as the one conducted by the Office of National Drug Control Policy during its disgraced ads-for-coverage scheme.

“The 2010 Census Communications Contract: The Media Plan in Hard to Count Areas”

Thursday, February 25th, 2010

On Wednesday, February 24, 2010, the Information Policy, Census and National Archives Subcommittee will hold a hearing titled: “The 2010 Census Communications Contract: The Media Plan in Hard to Count Areas.” The hearing will take place in room 2154 Rayburn House Office Building.

The witnesses scheduled to testify include:

Panel I

Dr. Robert Groves
Director
United States Census Bureau

Mr. Jeff Tarakajian
Executive Vice President
DRAFTFCB

Ms. Robbyn Ennis
Senior Associate Media Director
GlobalHue

Mr. Nelson Garcia
Senior Vice President/ Media Director
GlobalHue Latino

Panel II

Ms. Karen Narasaki
Executive Director
Asian American Justice Center

Mr. Arturo Vargas
Executive Director
National Association of Latino Elected Officials

Mr. Marc Morial
President and CEO
National Urban League

Ms. Helen Hatab Samhan
Executive Director
Arab American Institute Foundation

Panel III

Mr. Marcelo Gaete-Tapia
Vice President
Entravision Communication Corporation

Mr. James L. Winston
Executive Director
National Association of Black Owned Broadcasters

Ms. Sandy Close
Executive Director
New America Media

Mr. Danny Bakewell
Chairman
National Newspaper Publishers Association

Ms. Linda Smith
Executive Director
National Association of American Child Care Resource and Referral Agencies.

Documents and Links


Opening statement of Subcommittee Chairman Wm. Lacy Clay

Prepared testimony of Dr. Robert Groves

Prepared testimony of Mr. Jeff Tarakajian

Prepared testimony of Ms. Robbyn Ennis

Prepared testimony of Mr. Nelson Garcia

Prepared testimony of Ms. Karen Narasaki

Prepared testimony of Mr. Arturo Vargas

Prepared testimony of Ms. Helen Hatab Samhan

Prepared testimony of Mr. Marcelo Gaete-Tapia

Prepared testimony of Mr. James Winston

Prepared testimony of Ms. Sandy Close

Prepared testimony of Mr. Danny Bakewell

Prepared testimony of Ms. Linda Smith

Witness List

Census humor is so rare, but a new YouTube video strikes gold…

Thursday, February 25th, 2010

The last funny video about the Census was an old Christopher Walken sketch on SNL, but now, for 2010, we have Hitler’s take on the 2010 Census advertising campaign (not offensive and safe to watch at work, don’t worry):