My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Posts Tagged ‘African-American’

FYI: http://www.censusdiscriminationlawsuit.com/

Wednesday, April 21st, 2010

The above site provides details about the recent class action hiring lawsuit. Ah, America’s lawyers embracing technology to make a quick buck. Love it.

First biracial president? Nope! First black president? Yes!

Saturday, April 3rd, 2010

Though MyTwoCensus would have classified President Obama as biracial, he views himself as “black” and his kids as “black” too. The following confirmation to our inquiries was first reported by the New York Times:

It is official: Barack Obama is the nation’s first black president.

A White House spokesman confirmed that Mr. Obama, the son of a black father from Kenya and a white mother from Kansas, checked African-American on the 2010 census questionnaire.

The president, who was born in Hawaii and raised there and in Indonesia, had more than a dozen options in responding to Question 9, about race. He chose “Black, African Am., or Negro.” (The anachronistic “Negro” was retained on the 2010 form because the Census Bureau believes that some older blacks still refer to themselves that way.)

Mr. Obama could have checked white, checked both black and white, or checked the last category on the form, “some other race,” which he would then have been asked to identify in writing.

There is no category specifically for mixed race or biracial.

Instructions for the census’s American Community Survey, which poses the question in the same way as the 2010 form, say that “people may choose to provide two or more races either by marking two or more race response boxes, by providing multiple write-in responses, or by some combination of marking boxes and writing in responses.”

In the 2000 census, when Americans first were allowed to check more than one box for race, about 6.8 million people reported being of two or more races.

Obama Completes Census Form But His Answers Are Unclear…Some Transparency Please?

Thursday, April 1st, 2010

According to the Associated Press, the White House did not respond as to how the President filled out the “race” question. This is a complex issue as President Obama is of mixed race, yet his wife and daughters and mother-in-law are likely considered to be African-American. But it’s still a pretty big and important question that the White House SHOULD answer. Let’s hope we get some info here, just so other multi-racial households will have some knowledge and guidance… (I just Tweeted a message over to @PressSec — Robert Gibbs — so hopefully he will respond!)

Official response from GlobalHue…

Tuesday, March 16th, 2010

Here’s the official response from GlobalHue, answering allegations that were made last week:

March 15, 2010

Contact: Angela Spencer Ford

GlobalHue’s Statement Regarding NNPA Allegations

GlobalHue has long respected the Black Newspapers and their value to the Black community. We are however concerned about the recent allegations from some members of the National Newspaper Publisher Association (NNPA) – also referred to as the Black Press – which was subcontracted by GlobalHue to negotiate and execute all Black newspaper buys for the 2010 Census.

In 2009, following a competitive selection process, the National Newspaper Publishers Association (NNPA) was selected to manage the Black newspaper buy. The NNPA is headed by Mr. Danny Bakewell, publisher of the Los Angeles Sentinel. The NNPA was selected as a subcontractor because of their extensive knowledge about the Black newspaper business.  The NNPA is receiving payment for their services, and Mr. Bakewell is one of two NNPA subcontractors actually conducting the work on behalf of the Census Bureau.

In close consultation with GlobalHue, NNPA conducted negotiations with media properties for ad placements.  NNPA also made recommendations to GlobalHue on what the terms of the agreement with the media vendors should be. One of the items in the negotiations was the added value the media vendors would offer.  All of the more than 3,800 media vendors participating in the 2010 Census media buy were asked to provide added value.  This is a standard industry practice and an important factor in informing the public about the Census.

With regard to added value from the Black newspapers, in a proposal dated 12/31/2009, NNPA recommended that GlobalHue request participating Black newspapers promise the following:

“In lieu of free advertising added value, I recommend we ask all participating newspapers to promise to run, during the paid advertising campaign, at least 6 news articles and 2 editorials stressing the important of completing the 2010 Census. African American/Black readers believe in the Black Press. African American/Black readers have been guided by and represented by the Black Press for more than 100 years. The combination of paid advertising and the Black Press endorsement will have great success in increasing the completion ratio.”

GlobalHue accepted the NNPA’s added-value recommendations and issued insertion orders to all newspapers accordingly.  The added value guidelines as recommended by the NNPA led to concerns by a few representatives of the Black newspaper community.

In response, GlobalHue amended the value added guidelines and new insertion orders were submitted to all of the newspapers that received the original insertion order.  While the new insertion order asked that every paper make an effort to include articles/editorial pieces about the 2010 Census, it also made it clear there was no quid pro quo for advertising buy.

Of the $23 million Black Audience paid media plan, Black newspapers are receiving 11 percent of the ad dollars for this audience. At this time, 173 African American, African, Caribbean and Haitian newspapers in 64 markets across the country are being engaged in the buy.

# # #

Official Census Bureau Response To Charges That Ad Agency Traded Ads For 2010 Census Coverage

Monday, March 15th, 2010

In response to last Friday’s allegations of improprieties and scandal involving ad agency GlobalHue’s dealings with newspapers, Census Bureau PR man Stephen Buckner provided the following response:

The National Newspapers Publishers Association (NNPA) was actually hired by
DFCB and the Census Bureau last year to handle Black/African American
newspaper media buys.  The request for their members to provide the Census
Bureau with added value originated with NNPA, which was paid $195,000 as
one of the two contracted media buyers for the Black audience.  In fact,
all of the more than 3,800 media outlets selected in the 2010 Census
advertising buy were asked to provide added value, which is a standard
industry practice.  Each media buyer made it clear that this was voluntary
and that each media outlet would get credit for any previous coverage they
may have run prior to the buy.

Black newspapers are receiving about 11 percent of the total ad dollars for
this audience despite media consumption research showing that they only
spend 6 percent of the their time reading newspapers.  About 80 percent of
the media budget is being targeted among popular Black television and radio
programming.

Mindful of taxpayers dollars, the Census Bureau leveraged it’s $133 million
advertising campaign to secure nearly $30 million in free advertising –
all of which is an attempt to increase public awareness and motivate every
household to mail back their 2010 Census forms.  In fact, if everyone
mailed back their form, taxpayers could reduce the cost of the census by
$1.5 billion.

Accused Murderer Implements the “Census Defense”

Wednesday, March 10th, 2010

This is about as weird as it gets in 2010 Censusville…The following comes from the Associated Press:

By GREG BLUESTEIN (AP) – 22 hours ago

ATLANTA — A Georgia man accused of killing two people used an innovative legal strategy Monday in an attempt to get his murder charges dismissed. Call it the Census defense.

Floyd Wayne Williams Jr. wants the charges dropped — or at least his trial delayed — until the 2010 Census is done so that a jury more accurately reflecting the county’s racial makeup can be chosen. Williams, who is black, is to be tried in the south Atlanta’s Clayton County, which has seen a surge in African-American residents since the 2000 Census.

Jury pools in Clayton County, like many other jurisdictions, are drawn from voter registration lists, driver’s license data and utility records. The list is then balanced by race and gender from the Census to reflect a cross-section of the population.

Williams, 31, argued his constitutional rights will be violated if he is tried by a jury drawn from the 2000 Census, when the black population was 50.6 percent, instead of 2007, when the number had swelled to 64.5 percent.

There has been an increase in attorneys using a jury’s racial makeup as a defense argument, in particular as Hispanic and black populations in parts of the country have swelled since the 2000 Census, said Jeffrey Abramson, a professor at the University of Texas School of Law who has written a book about the role of juries.

The U.S. Supreme Court could soon decide whether a Michigan man’s murder convictions should have been tossed out because there were too few black residents in a county’s jury pool. Diapolis Smith, who is black, was convicted by an all-white jury for shooting a man in Grand Rapids in 1991.

“It does seem to be a systemic problem nationwide, because it’s difficult updating the list and also because the courts are reluctant to fault the existing lists,” Abramson said.

The challenges like Williams’ are difficult to win, though, he said.

“There’s just a sense that we do the best we can, that it would be difficult to find a list that is more representative,” Abramson said.

Williams’ case has been drawn out since he was charged in 2002 with fatally shooting 48-year-old Alejandro Javier Gutierrez-Martinez and Jose Simon Arias, who was 16 months old, during a 2001 home invasion.

State prosecutors soon announced they would seek the death penalty, but before the trial started Williams escaped the county jail in 2003. He was caught in Baltimore and is currently in jail in Georgia.

At a hearing Monday, Williams’ attorneys contended that Clayton County should either use the 2007 population estimate or wait until the 2010 Census is completed. (more…)

A Failed Campaign: 2010 Census Ad Dollars Are Inadequate For Minorities

Wednesday, July 8th, 2009

On April 29, the left-wing 2010 Census advocacy group The Census Project published a piece by Terri Ann Lowenthal (who served on President Obama’s transition team) that discussed the ethnic media’s perception that 2010 Census advertising efforts had gone seriously awry. Lownthal writes, “A panel of stakeholders advising the Census Bureau on the 2010 census paid advertising campaign issued a vote of “no confidence” in Draftfcb, the prime contractor responsible for the Communications program, which includes advertising and outreach to promote participation in the census.  The Joint Advertising Advisory Review Panel (JAARP), comprised of representatives of the Census Bureau’s official advisory committees, met last week to review proposed ads Draftfcb developed for the national census promotion campaign. The Census Bureau’s five Race and Ethnic Advisory Committees (REACs), representing communities of color that are at higher risk of undercounting in the census and other Census Bureau surveys, concurred with JAARP’s ‘no confidence’ statement with respect to Draftfcb’s creative materials for the 2010 census general campaign, at their biannual meetings held later in the week.”

Then, today, I came across an article from Frost Illustrated, an African-American publication, that described how the black community feels  they have been failed by the 2010 Census advertising efforts:

Census ad dollars ‘not enough’ black publishers say

By Pharoh Martin
NNPA National Correspondent

MINNEAPOLIS, Minn. (NNPA)—Rick Wade, deputy chief of staff and senior advisor to the U. S. Commerce Secretary Gary Locke, was met with a bit of displeasure from black publishers June 26 as they expressed that the government’s Census advertising plan for black newspapers was insufficient.

Wade announced to members of the National Newspaper Publishers Association that out of an estimated budget of more than $24 million dollars for black media advertising only $1.6 million will be spent with black newspapers.

The funds are to be used to assure an accurate count in difficult to count communities, such as among African Americans and Latinos.

“That’s not enough,” one publisher said quickly in response to Wade’s announcement. Another publisher did the math and equated that the estimated numbers will do nothing if split among hundreds of newspapers nationally. At the most it will only buy one ad, she said.

As others chimed in during a question and answer period, Wade assured the audience representing more than 200 black-owned newspapers that the proposed budget is not yet final.

“These are just estimates,” he said. “We believe we have sufficient funds to ensure an accurate count.”

Dorothy Leavell, publisher of the Chicago and Gary Crusader Newspapers, and chair of the NNPA Foundation, then addressed another concern.

“Ten years ago, we ran your ads and didn’t get paid,” she said. “We are a significant part and we want to be counted.”

Wade assured, “These are paid advertisements so you will be paid.”

The intense, but courteous discussion underscored a long-standing contention by black newspaper publishers that they are often undercut by advertisers—including the federal government.

Wade told the group that he understands that black newspapers are not only press but they are also businesses and that it is in the interest of the Department of Commerce to advance businesses.

According to the temporary budget, the $24.7 million being allocated for black population media advertising during the census count will be split three ways. Black population media includes Black- American, Carribean-American and Black-African media outlets, according to Wade. The budget is comparable to the Latino media allocation of $27 million dollars.

The advertising campaign will begin in the fall and will end August 2010. The Census Bureau will adjust and reallocate unused money until it runs out.

The Department of Commerce will be pushing their message about participating in the 2010 census through a large advertising campaign in order to reach the “hardto- count” populations.

Wade spent most of his speech before America’s premier black publishers organization explaining the specifics of the 2010 Census and promoting the importance of $5 billion slated to broadband employment for the black community. But the information surrounding the Census’ advertising campaign is what caught the ears of the dozens of black newspaper publishers in attendance.

Following the breakfast the Census Bureau hosted a seminar called Advertising and Ethnic Media, in which, the Bureau gave more specifics about the process of securing an advertisement buy during the 2010 Census advertising campaign.

Contract management chief Kendall Johnson said as long as the media entity is solvent and has been in business at least a year it would qualify for ad money.

“We’re not looking for metrics. We’re just looking that you can reach the people you say you can reach,” she said.

The advertisements will be placed through multi-cultural advertising firm Globalhue and a pairing of smaller advertising firms. The smaller firms are being used because law states that 40 percent of the $326 million dollar contract’s budget must be spent on small businesses.

And even though 51 percent ad budget will be allocated to ethnicowned media some publishers fear that the money will not make its way down to community papers because many black newspapers have not had positive business experiences with Globalhue.

“We’re not being represented by that agency,” said a publisher who spoke but did not identify himself. “We have our own ad agencies that haven’t excluded us and put us behind the eight-ball. So it’s not [that] we don’t trust [the Census Bureau]. We don’t trust the guys you are doing business with.”

Congressman says minorities are not counted equally

Tuesday, May 26th, 2009

We came across the following blog post written by Sean Rose of the St. Louis Post-Dispatch. MyTwoCensus has made inquiries to Asian-American elected officials about their opinions on what Rep. William Lacy Clay has said:

WASHINGTON — Minorities and urban neighborhoods have long been under counted by the U.S. census and officials are hoping that a $312 million ad campaign can reverse the trend for the 2010 tally.

But Rep. William Lacy Clay, D-St. Louis, is wondering if the Census Bureau is spending all of that money wisely.

After hearing testimony today before the House Information Policy, Census and National Archives Subcommittee, which Clay chairs, the congressman took exception to the amount of funds targeting Asian-Americans, which have been better represented than other minorities in past census data.

“What was alarming was that in the Asian communities in America, they have tended to be historically over counted,” Clay said.

Of the money headed toward advertising, $27 million will specifically target Asians-Americans, while $36 million and $39 million will target blacks and Hispanics respectively.

Asian citizens were actually over counted in the 2000 census while the numbers from the last two census attempts have consistently under counted blacks and Hispanics. The 2000 census missed an estimated 3 million people.

None of the spending amounts are final and Clay said he expected to see revised numbers at the next subcommittee hearing.

“It’s a work in progress,” Clay said.

This funding from the bureau is meant to increase the response rate among these communities by stressing the importance of the census through ads and school programs. The bureau is also planning to increase spending to $280 million on partnerships with community groups and leaders in places that have a low response rate to better address problems of finding residents and getting a response.

As a whole, Missouri’s 69 percent response rate was higher than the 67 percent national average. In contrast, St. Louis, home to many minorities that the census has not traditionally reached, had a 53 percent response rate in 2000.