The following comes to us from the National Institute for Latino Policy’s Latino Census eNewsletter. After some major communications debacles, the new leadership of the Census Bureau appears to be doing a better job at reaching out to minorities:
Note: In the May issue of the Latino Census eNewsletter we reported that the Census Bureau’s advisory body, the Joint Advertising Advisory Review Panel (JAARP), had given the main contractor on the Bureau’s $200 million media program, DraftFCB, a “vote of no confidence” in their handling of this important contract.
Earlier this week, the Census Bureau convened meetings of two of its major advisory committees, the 2010 Census Advisory Committee and the Race and Ethnic Advisory Committee (REAC) to review this communications plan and other preparations for the 2010 Census. As a member of the Census Advisory Committee on the Hispanic Population, I attended Monday’s REAC meeting.
The presentations by the new Census Director, Robert Groves, and the relatively new Director of Communications, Steven Jost, at this meeting effectively restored confidence in the direction of the planning of the media strategy and overall in the new team that was at place now at the Census Bureau. At yesterday’s meeting of the 2010 Census Advisory Committee, Dr. Bernie Millier, Chair of the African-American Committee, read the following statement on behalf of the JAARP in which he states that, “. . . the majority of the REAC chairs and JAARP, no longer have a vote of no confidence in DraftFcb, C2PO and Census.”
The advisory committees and other stakeholders feel that the Census Bureau has heeded their advice and refocused their efforts in more effective ways. Much still needs to be done and tweaked, but there is a general feeling that we are all on the right track.
Chair, Latino Census Network
JAARP STATEMENT OF CONFIDENCE
(Read into the record at the July 21 CAC meeting by Dr. Bernie Miller)
Composed by JAARP members Terri Ao and Dr. Bernie Miller
In April this year, the JAARP members recommended a vote of no confidence in DraftFcb’s ad campaign. In our June meeting, however, we saw significant improvements. The subcontractors and C2PO should be commended for their efforts to reconcile our differences and address our concerns.
The majority of the JAARP and REAC chairs would like to state that we are pleased with the efforts to address our concerns and believe the subcontractors and the bureau are moving in the right direction.
We look forward to continuing to work together to achieve a satisfactory end product. To that end, we, the majority of the REAC chairs and JAARP, no longer have a vote of no confidence in DraftFcb, C2PO and Census.
We realize that our roles are that of advisors. Advisors by definition, give advice, caution, warn, recommend and give information. Judging from the comments made by Dr. Groves at our July 20, REAC meeting, we feel that our advice will receive a higher lever of consideration.
Therefore, we look forward with eager anticipatory expectation, in seeing how the new director, Robert Groves, C2PO, DraftFcb and their subcontractors will address our lingering concerns. Two of them being; 1) will there be adequate funding for all hard to count ethnic groups; And 2) will the ads properly address the fears of all groups, which is the issue of the privacy and confidentiality?
In closing, it is clear we all want the same outcome, and that is, the most accurate count possible. So, “It’s in your hands!”