A recent Pew survey found that the Census Bureau has a ways to go in educating the public about the census, and new data from Ipsos and Telemundo shows that the problem is particularly acute among Hispanics.
AdWeek has more on the new survey:
The survey found that the proportion of those who have never heard of the Census is slightly higher among Hispanics than it is among the U.S. population at large (18 percent vs. 11 percent). And the proportion of those who have heard of it but know nothing more about it is also higher among Hispanics than it is among the total U.S. population (31 percent vs. 23 percent).
The survey found that only half of Hispanics know either “a little” or “a lot” about the Census (52 percent), compared with two-thirds among the U.S. public at large (65 percent).
That said, most of the Hispanics polled indicated they believed the Census was important, with 84 percent agreeing that they and their families intend to be counted.