My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Posts Tagged ‘Israeli’

MyTwoCensus Editorial: Continue outreach by using highly skilled professionals

Monday, June 8th, 2009

In recent editorials, MyTwoCensus has questioned the effectiveness of the U.S. Census Bureau’s outreach efforts. However, today, at San Francisco’s Israel in the Gardens celebration, I was able to witness firsthand the effectiveness of highly qualified partnership specialist Pnina Levermore as she communicated with hundreds of members of the Bay Area community who don’t necessarily speak English as their first language. As a long-time employee of Russian and Jewish community organizations in the Bay Area, Levermore is a huge asset to the Census Bureau. I watched as she bounced between English and Russian, fielding inquiries from children as young as five to octogenarians (who have surely lived through many decennial headcounts), answering all questions asked of her with accuracy and care.

Levermore went so far as to create her own Russian language handout about the 2010 Census (we have been told that the Census Bureau will have their own national handouts printed in many languages soon) to distribute at this event.

The Census Bureau should continue to hire highly skilled people like Levermore. Many of the millions of Americans who applied for jobs at the Census Bureau speak more than one language, but hiring someone who has a deep knowledge of the community he/she will be assisting as well as the foreign language skills that he/she will be using on the job is of the utmost importance. We urge the local and regional 2010 Census offices to hire partnership specialists based on intangible factors that won’t necessarily show up on job applications and will only be revealed after in-person interviews and carefully examining individuals’ personalities.

We applaud the San Francisco 2010 Census Office for hiring someone like Levermore and we hope that other offices around the country will follow suit with similar practices.

Editorial: Those hard to count Jews…not!

Monday, June 1st, 2009

censusfloatisraelparade

Last week, MyTwoCensus criticized the Census Bureau’s lack of a parade float in San Francisco’s annual Carnaval parade, a celebration of Central American, South American, and Caribbean cultures. Thanks to the above photo, submitted to us by Sharon Udasin, ace New York-based reporter for The Jewish Week, MyTwoCensus now knows that the Census Bureau does in fact have the resources and capabilities to create such a float.  The float depicted above was paraded through the streets of Manhattan during yesterday’s Salute to Israel parade, a celebration of 61 years of Israeli independence.

Whereas many Latino/a immigrants are considered “hard to reach” because of their questionable legal status in America, this isn’t a problem amongst the Jewish and Israeli communities in New York. Even though New York’s thousands of Hasidic Jews (mostly living in Brooklyn) may speak Yiddish in their homes, nearly all of them speak fluent English and are citizens of the United States.

This begs the question: Why did the Census Bureau choose to sponsor a large float in the Israeli Independence Day parade in New York but not at the Carnaval parade in San Francisco?

To our readers: If you have been to any public events that have featured public relations efforts by the Census Bureau, please feel free to comment and share with us what you witnessed.