My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Posts Tagged ‘Jack Martin’

It’s Too Late To Stop The Presses…

Thursday, July 23rd, 2009

The following is a press release from the U.S. Census Bureau:

FOR IMMEDIATE RELEASE
THURSDAY, JULY 23, 2009

Jack Martin/Shelly Lowe                               CB09-CN.17
Public Information Office
301-763-3691                                                2010 Census Web
site
e-mail: <pio.2010@census.gov>                         2010 Census sample
form

Printing of 2010 Census Questionnaires Under Way
New 10-Question Survey Among Shortest Since First Census in 1790

The U.S. Census Bureau has begun printing 2010 Census questionnaires as
the agency continues preparations for next year’s count of the U.S.
population. The new questionnaire, which every residential address will
receive, is designed to be one of the shortest since the first census in
1790, asking just 10 questions and taking about 10 minutes to complete.

“Our goal is to count everyone living in the United States once, only
once, and in the right place,” said Census Bureau Director Robert M.
Groves. “Making that happen begins with the 2010 Census questionnaire, a
powerful tool that provides critical data that will guide representation in
Congress and the distribution of more than $400 billion in federal funds to
state, local and tribal governments every year.”

Beginning in mid-March 2010, more than 120 million questionnaires will
be delivered to U.S. residential addresses. To meet the goal, the Census
Bureau will print more than 1.5 million documents every day.

For the first time, more than 13 million questionnaires will be
bilingual (English – Spanish). The move is based on tests showing that
targeting the bilingual questionnaires toward areas with high
concentrations of Spanish-only speakers will improve response rates.
Questionnaires are also available on request in Spanish, Chinese
(simplified), Korean, Vietnamese and Russian. Language guides, which
provide instructions on how to complete the questionnaire, are available in
nearly 60 languages.

“The Census Bureau has gone to great lengths to make the printing
process as efficient and eco-friendly as possible,” Groves said. “The
printing of 2010 Census questionnaires uses
30 percent less ink than 10 years ago and will be printed on 30 percent
recycled paper.”

Another critical factor in the success of the census is the quality of
the address list used for delivering the questionnaires next March. This
spring, Census Bureau workers walked every street in the nation to match
actual residential addresses on the ground with those provided in lists
from the U.S. Postal Service and local governments.

The 140,000 workers who verified addresses operated out of 151 local
census offices in the U.S. and Puerto Rico.  In the fall, an additional 344
local census offices will open.

The Census Bureau will hire approximately 1.4 million people to conduct
the 2010 Census, including following up with households that do not return
their questionnaire.

“The 2010 Census is easy, important and safe,” Groves said. “The Census
Bureau is ready to undertake this massive domestic operation and looks
forward to everyone’s participation in the national count.”

Response from the Census Bureau re: “BS Awards”

Tuesday, July 21st, 2009

Jack Martin of the Public Information Office sent me the following e-mail in my response to my “BS Awards” post:

There are several inacuracies in Mr. Morse’s post that we feel the need to rectify.

First, our communications plan contractor, draftFCB, had nothing to do with the creation of this video, or entry in the Telly Awards program.  This video was produced internally by our Photo and Broadcast Services Division, a group of talented professionals who have also won many awards, including excellence awards from the Public Relations Society of America, the National Association of Government Communicators, a NY ADDY, an ARF David Ogilvy Award, and two CINE Golden Eagles.

Second, The Telly Awards have for the last 30 years recognized the creative efforts of thousands of people, and are very popular with thousands of organizations  Their website cites “over 14,000 entries from all 50 states and 5 continents” for this year.  Winning entries included commercials made for Wal-Mart and Chrysler, and other video projects for Discovery Channel, Disney, Verizon, ESPN, and AARP. The Telly Awards are popular with many who are “on the ground” creating the excellent work you see on commercial and public TV.  The entries are judged by peers, and usually not by major agency advertising executives.  A category may have several winners, or none.  The excellence of the production is awarded.

We are proud of our communications program and the recognition our contractors are receiving for their work on the 2010 Census

Jack Martin | U.S. Census Bureau | Public Information Office |

Our response: As has been previously noted, conversations with advertising professionals about the Telly Awards reveal their lack of prestige. The logic behind entering awards competitions that are not prestigious is very simple: Advertising companies, individuals, and in this case the Census Bureau want to call their products “award-winning” as this helps with future/current business, or in this case government oversight. This is easy to achieve when entering competitions that have many, many, many winners. And finally, no mention was made of Draftfcb in this post, other than identifying that the company was also involved in advertising efforts.