My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Posts Tagged ‘kids’

How well did the Dora the Explorer 2010 Census advertising spot do?

Tuesday, April 13th, 2010

Here’s the ad…I admit that the tune is quite catchy:

However, using our Twitter tracker widget, the jury is still out on whether or not the campaign was a success:

Using Dora The Explorer To Reach A Hard To Count Demographic

Tuesday, March 9th, 2010

When we’re talking about hard-to-count groups in Census-land, we oftentimes forget one shocking statistic: Many people who have a child under the age of five in their household simply forget to list that child (or children) on their census forms. The Census Bureau is trying to combat this by partnering with Nickelodeon television show Dora The Explorer to spread the 2010 Census message. However, with less than one week before Americans start to receive their 2010 Census forms in the mail, we wonder if this initiative could have been timed to get the word out with more advance notice?

On a semi-related note, see the below chart:

Census Bureau Director to Launch Children Awareness Campaign Featuring
Nickelodeon’s Dora the Explorer

What: U.S. Census Bureau Director Robert M. Groves and key partners will
hold a press conference to launch a 2010 Census public awareness
campaign, Children Count Too, about the importance of counting
infants and young children on census forms. In support of this
initiative, Census Bureau partner Nickelodeon will debut a new
television spot featuring Dora the Explorer, the popular
children’s character on the network’s award-winning animated
preschool series. The briefing will include a media
question-and-answer session.

When: Tuesday, March 9, 2010
10 a.m. (EST)

Who: Robert M. Groves, director, U.S. Census Bureau
Samantha Maltin, senior vice president of integrated marketing
and partnerships, Nickelodeon
Michael Laracy, director of policy reform and advocacy, Annie E.
Casey Foundation
William O’Hare, senior consultant, Annie E. Casey Foundation
Chris Perille, vice president of corporate communications and
public affairs, Mead
Johnson Nutrition
Maria Gomez, president, Mary’s Center

Where: Mary’s Center
2355 Ontario Road, NW
Washington, DC 20009

WSJ: Census Turns To Kids For Help

Wednesday, November 18th, 2009

Click HERE for full article from the Wall Street Journal

By Miriam Jordan:

LOS ANGELES — The U.S. Census Bureau is recruiting a new set of volunteers: kids.

Seeking to ensure strong participation in the decennial population count, especially in so-called hard-to-count neighborhoods, the bureau has decided children are key.

That has led it to settings like Arlene Paynes’s first-grade class at Union Avenue Elementary School in this immigrant enclave on the edge of downtown. Last Thursday, the class gathered to read aloud a story titled “Who Counts?”

They learned about a boy named Joey who helps his grandmother, an Italian immigrant, fill out the Census form that arrives in the mail. The grandmother and grandchild decide that those who “count” in their household are Grandma, Mom, Dad, Joey, little sister Mary — and even Mr. Macintosh, who occupies a spare room “until he finds a job.” The only one who doesn’t count: their cat Clover.

It is always a struggle to get everyone to participate, but the 2010 count is expected to present new challenges. The gloomy economy has forced many people to move or seek temporary residence with friends or family, making them harder to reach. And the U.S. is still absorbing the largest wave of immigrants since the beginning of the 20th century. Many aren’t native English speakers; more than 10 million are here illegally.

The bureau is rolling out initiatives here and in other hard-to-reach tracts. It is running an information campaign in Spanish-language media, sending representatives to operate booths at street fairs and distributing forms in more languages than ever.

Early next year, households nationwide will begin receiving a form with 10 questions. It’s shorter than in the past, according to Census officials, and should take only 10 minutes to complete.

“Making children part of the national conversation,” said Renee Jefferson-Copland, chief of the school program at the Census Bureau, might be one of the most effective tools for reaching many adults.