Our friends at Draftfcb sent us the following info:
Aug 26, 2009 15:32 ET
Draftfcb Issues Call for Interested Media Properties Regarding 2010 Census Media Buy
NEW YORK, NY–(Marketwire – August 26, 2009) – Draftfcb announced background and further specifics today for all media properties interested in competing for a piece of the Census 2010 media buy. Draftfcb is the prime contractor for Census 2010 Integrated Communications Campaign.
All media vendors and properties have a fair opportunity to submit their company for consideration for the paid media campaign. Negotiations and commitments for the majority of the buy will not conclude until November 2009 and may continue into 2010. Any interested vendors, must submit their information at the following URL:
Draftfcb and its partner agencies are looking forward to full and complete competition for this historic campaign. Interested vendors can also find details such as paid media plan summary, campaign phases and media buying timelines at the designated link.
The 2010 Census paid media campaign will be one of the broadest and far-reaching communications efforts undertaken by the U.S. Government. It will include advertising in 28 languages and will employ media such as television, radio, print and digital across the nation, Puerto Rico and U.S. Island Areas. The paid media campaign is part of an overall integrated campaign that includes partnerships, web sites, a Census in Schools program and earned media.
Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on Ideas(SM). With more than 136 years of combined expertise, the company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, holistic marketing communications organization to operate against a single P&L, and it places equal emphasis on creativity and accountability. The Draftfcb network spans 97 countries, with more than 9,600 employees worldwide, and is part of the Interpublic Group of Companies (NYSE: IPG). The agency’s global corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman and worldwide chief creative officer; and Neil Miller, CFO. For more information, visit www.draftfcb.com.