My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Posts Tagged ‘multicultural’

New Advertising Contract: GA1

Friday, September 4th, 2009

The Census Bureau just awarded another significant media contract. This time, the recipient is Global Advertising 1st, known colloquially as GA1.

Here’s theĀ  press release from PR Newswire:

GA1 will launch advertising recruitment campaigns for the 2010 Census that
spans 28 states.

WASHINGTON, Sept. 2 /PRNewswire/ -- Global Advertising 1st (GA1), an
award-winning integrated marketing solutions firm, has been chosen to meet the
US Census Bureau's increasing needs to recruit applicants for temporary
positions necessary to conduct the decennial Census in 2010. Since 2008, GA1
has been executing an advertising recruitment campaign in the Philadelphia
region, which includes Pennsylvania, New Jersey, Delaware, and Washington,
D.C.

On August 31st, the US Census Bureau contracted GA1 to handle recruitment
advertising in the Boston, Seattle, Kansas City, and Charlotte regions. The
campaigns will launch during the peak recruiting phase of the 2010 Census,
which falls between late 2009 and mid-2010. 

GA1's multicultural expertise has enabled them to reach a key recruitment
objective of the Census, which is to ensure that audiences rich in diversity
have had an opportunity to hear and respond to the recruitment message. The
advertising campaigns in the Boston, Seattle, Kansas City, and Charlotte
regions span 28 states. "GA1 has been proactive in designating teams to serve
each of the regions and the thousands of media placements our team will be
handling until the US Census 2010 goals are met," stated Derrick Hollie,
president and CEO of GA1. The US Census Bureau must recruit approximately 3.8
million applicants to staff temporary census positions for all census
operations nationwide. This formidable task is the largest peacetime
mobilization effort in America's history. Hollie says, "GA1 is excited to be a
part of such an important initiative mandated by the US government, and our
team is prepared to make the 2010 Census a huge success. 

Census operations and recruitment efforts are divided among twelve Regional
Census Centers (RCC). GA1 will implement recruitment advertising in five of
the twelve regions. RCCs are temporary Census Bureau offices established
during a decennial census to manage census field office and local census
office activities, and to conduct geographic programs and support operations. 

The U.S. Census Bureau is the primary source of statistical information about
the Nation's population and economy, and is best known for the decennial
census of population and housing. By December 31, 2010, the Census Bureau must
deliver to the President, state level population counts and the calculations
for reapportioning the United States House of Representatives. More detailed
counts must be delivered to the states by March 31, 2011 for the purpose of
redistricting.   

About GA1:
Global Advertising 1st (GA1) is an award-winning minority-owned, full-service
marketing solutions firm that specializes in providing innovative approaches
to disseminating our clients' messages. GA1 has created and implemented
campaigns for clients such as the US Department of Education, US Department of
Housing and Urban Development, Gillette, Dodge, the US Department of State and
American Lung Association of DC, and the 2010 US Census. GA1 holds a GSA AIMS
Schedule 541 and does the U.S. Small Business Administration (SBA) as a
qualified minority-owned business for government media placement certify 8(a).
GA1 has also received multiple state and local authorities. For a complete
list of our certifications and awards please visit: www.globalad1.com.

SOURCE  Global Advertising 1st

Tobi Davis of Global Advertising 1st, +1-301-731-4255, tdavis@globalad1.com