My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Posts Tagged ‘Public Relations’

Response to Census Bureau Associate Director for Communications Steve Jost’s comments on this site…Fact-checking his fact-check

Thursday, May 6th, 2010

Yesterday, Steve Jost of the Census Bureau wrote the following comment on this site. I am sure you will appreciate my response which is below his remarks:

Factcheck.

1. You are mistaken when you write that the 2000 Census lacked a multimillion dollar ad campaign. The 2000 Census was the first to use paid advertising, with a total media buy of $110 million. Adjusted for inflation, that would be $160 million in 2010 dollars.

-Steve Jost, Associate Director for Communications, US Census Bureau

@Steve Jost – It’s quite fun to fact-check your inaccurate fact-checking. And quite frankly, if you truly believe the following, it scares me that you are the associate director of a statistical agency:

I have not had the time to fully check your “fact-check”, but taking a quick glance at your assertion that $110 million in 2000 was $160 million in 2010, I almost keeled over with laughter about the level of inaccuracy. $110 million in 2000 is equivalent to actually $139 million (and change) today. Don’t believe me?

If you want to fact-check me fact-checking your fact-check, I urge you to consult your buddies at the Bureau of Labor Statistics (http://data.bls.gov/cgi-bin/cpicalc.pl) or perhaps some other folks with a better inflation calculator (http://www.usinflationcalculator.com/) who provided me with this most sound data. Let’s hope the 2010 Census statistics aren’t released to the media in such an inaccurate way.

Have a good day,

SRM

2010 Census Body Count: 6

Monday, May 3rd, 2010

UPDATE: Census Bureau Communications Director (aka Public Relations/Media Spin Guru) Steve Jost has tried to censor this site by posting a comment in the comments section directing me to be more sensitive with the way I describe things. As you can read in the comments section below, I will not be sensitive, I will report the truth — before any other media outlet does –  as I have done since the inception of this project.

According to Census Bureau Director Robert M. Groves, six employees involved in NRFU operations have been killed (presumably all in car accidents) since April 27. Is taking a 1-2 week job worth your life? Stay tuned for more details from today’s press conference…

The Associated Press reported the following:

The Census Bureau said Monday that six of its workers died in auto accidents in the past week. “When you have 600,000 people, all sorts of bad things happen,” Robert Groves, the bureau’s director, said. Two workers died Friday near Lubbock, Tex., when their vehicle was struck by a tanker truck after they apparently failed to yield at a stop sign. There was a third death in Texas, and others in California, Florida and South Carolina. In the 2000 census, 13 workers died in traffic accidents; another was fatally attacked by a dog.

Nevada awards $866,000 public relations contract

Monday, January 11th, 2010

The public relations firm Weber Shandwick has been awarded an $866,000 contract for a 2010 Census outreach program in Nevada, according to a press release from the company.

The Nevada Secretary of State’s office awarded the contract.

A few more details from Weber Shandwick:

The Minneapolis office of Weber Shandwick, which directs the firm’s work on the national Census effort, has assigned a separate team to lead the Nevada campaign. The Nevada program includes advertising support from Sawyer Miller Advertising and Hispanic and African American outreach by Weber Shandwick’s multi-cultural firm, the Axis Agency. Weber Shandwick has subcontracted with The Ferraro Group of Reno and Las Vegas to assist in executing the plan. Weber Shandwick’s contract runs through the end of April.

Live-blogging a conference call with Census Bureau Director Robert M. Groves…

Monday, December 14th, 2009

10:00 – pretty sure the census bureau dropped the ball on this one because i called back in and the line is dead…either the call is over or more likely the census bureau/call center made some sort of error…

9:55 – KNOCKED OFF THE CALL…did it go dead? my line is still working fine…come on!

9:52 – Question: Why don’t you mention single, unattached people under age 30 as a hard-to-count group?

9:31 – 134 million addresses in the USA. As of now, they are 2% points high, compared to 5% high in the 2000 address…there were more duplicates then.

9:29 – go in pairs, with escorts, in high crime areas (for census enumerators)…

9:28 – safety in america: FBI NAME-CHECK…ALL APPLICANTS UNDERGOING FINGERPRINTING…on criminal history check, any convinces for major crimes such as grand theft, child molestation…etc…”if there are convictions of less serious crimes then the applicant can be hired if they don’t pose a risk to the american public”  – With so many people OUT OF WORK who don’t have felonies, why would you hire felons????

9:26 – Over 3.8 million people are being recruited for 1.2 million through 1.4 million people. 700,000 people working for the largest operation, Non-Response Follow Up from May through July 2010.

9:21 – Complete Count Committees forming…who ensures that there is bi-partisan representation on these 9,100 committees (37 in states). But are they bipartisan and independent?

9:20 – 135,000 partner organizations with the 2010 census…here’s one who’s not a partner anymore: ACORN

9:18 – 3 large processing centers open

9:17 – Grovesy talks about the ad campaign that’s getting started. Starting enumeration in Alaska in January. In March, most of the US population receives their forms. April 1 is Census Day (and April Fools Day…ah)…people should return their forms by this day. Otherwise the door-knockers will come knock knock knocking…some talk of reapportionment. In April 2011 the state-redistricting data for local/regional races is distributed.

9:16 – Grovesy’s giving us a quick history lesson about the Census….founding fathers yadda yadda…yawn

9:15 – Dr. Groves is in da house so to speak for the second operational press briefing (shouldn’t we have more of these?)

9:15 – 2010 Census PR Man Stephen Buckner is on the line…

9:13 – We are still standing by…this hold music is now reminiscent of terrible elevator rides.

9:07 – Kind of enjoying the jazz rendition of Rudolph the Red Nosed Reindeer…on second thought, take as much time as you need to start this call.

9:05 – Come on Grovesy…I’m hungry for answers. (Still waiting for call to begin…)

8:59  – Call should begin shortly…

** CENSUS BUREAU MEDIA ADVISORY **

Census Bureau Director to Provide Update on
Status of 2010 Census Operations

What:         U.S. Census Bureau Director Robert M. Groves will brief the media on the status of 2010 Census operations. Groves will provide an assessment of the Master Address File, which serves as the source of addresses for mailing and delivering more than 130 million 2010 Census forms next March. He will also provide  updates on outreach activities and other logistical operations under way.  The briefing will include a question-and-answer session.

When:        Monday, Dec. 14, 9 – 10 a.m. (EST)

Where:        National Press Club, 13th floor
Fourth Estate Restaurant
529 14th Street, NW
Washington, DC 20045

Members of the media may also participate by telephone. (Please dial-in early to allow time for the operator to place you in the call.)

UPDATE: MyTwoCensus Investigation: Scammers Running The 2010 Census Ad Campaign

Wednesday, July 15th, 2009

UPDATE: MyTwoCensus has been informed that Jay Waite, deputy director of the US Census Bureau, was also involved in procuring these contracts. According to his biography, “Waite is the visionary and architect of the 2010 reengineered census. Using hand-held computers for data collection, a major expansion of technology, will dramatically change the way censuses will be conducted for decades to come.”

Well, what scandal have we stumbled upon this time?

Upon doing some further research into DraftFCB’s massive $200 million advertising/media contract with the Census Bureau, I learned that this firm’s parent company, Interpublic Group was forced to pay a $12 million fine to the SEC for accounting fraud in 2008 and also owns a 49% stake in GlobalHue, an ethnic media PR firm that has been assigned to do the Latino/African-American outreach for the 2010 Census. But back in March of this year, GlobalHue was accused of overbilling the Bermudan government by $1.8 million on a $13 million contract. The Bermudans claim that GlobalHue:

    • Overbilled the account by $1.8 million.
    • Prebilled the government in violation of its own rules.
    • Didn’t keep invoices and billing records.
    • Didn’t return discounts and credits to the client.
    • Used a media buyer, Cornerstone, that charged commissions of  up to 181 percent.

    Have similar problems been going on in America with little oversight? Maybe the GAO and IG’s offices will soon let us know! (For now, click here to download the original accusations from Bermuda. H/t to Jim Edwards of BNET for providing these docs.)

    An confidential source informed MyTwoCensus that New York Congresswoman Carolyn Maloney’s office had quite the hand in procuring this contract for DraftFCB/Interpublic Group/GlobalHue (ironically she accused the Bush administration of trying to sabotage the 2010 Census), so tomorrow we’re going to give them a call to learn more information. Additionally, Steven J. Jost, the Census Bureau’s new Communications Director (he also served in this role when Ken Prewitt ran the Census Bureau during the later Clinton years), has significant ties to Maloney’s office.

    MyTwoCensus has a pending FOIA request to obtain the details of these contracts.

    *As this is an ongoing investigation, MyTwoCensus asks for any individual with further information about this case to please come forward. We remind our readers that we maintain  full confidentiality with our sources in all circumstances.