Back in October, I learned from Steve Jost that the Census Bureau would be sponsoring a NASCAR vehicle. Today, driver Greg Biffle will debut this 2010-Census emblazoned speed machine (the No. 16 Ford Fusion) for the first of three NASCAR Sprint Cup Series races. Today’s race will be held at the Atlanta Motor Speedway and the other races will take place at Bristol Motor Speedway on Sunday, March 21 and Martinsville Speedway on Sunday, March 28.
I’ll never forget when my dad told me that NASCAR is America’s number one spectator sport, so I hope that with an average of 120,000 spectators at each Sprint Cup Series event, many eyes will be on the the 2010 Census logo and “mail it back!” on the hood, rear quarter panels and rear bumper of Biffle’s car. Additional elements stemming from the $1.2 million sponsorship deal include television spots on Fox during the races, a public service announcement from Biffle and 10 show car dates across the country.
(I’m hopeful that Greg Biffle — though I’d never heard of him before – is the right man to carry the message. I’m not a NASCAR fan myself, but I wouldn’t be opposed to settling down with a beer and a bar-be-que for a few hours on a warm spring day with 120,000 of my dearest friends to watch Biffle’s car in action..)