My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Posts Tagged ‘swag’

2010 Census Swag Price Tag: $22.7 million

Thursday, June 3rd, 2010

“The U.S. government reported spending $22.7 million on such promotional products as part of a major awareness campaign, according to the Advertising Specialty Institute.”

Read the full story here at Promo Magazine.

Protectionism 101: Congressman probes why 2010 Census swag is made outside the US

Monday, May 10th, 2010

Though I’ve written about waste for some time on this site, only in recent weeks has my attention turned to 2010 Census swag, particularly because I learned that it has been wasted in large quantities. Now,  Massachusetts Congressman Stephen Lynch, a Democrats, want to investigate why so many 2010 Census promotional materials weren’t made in the US of A. Here’s the scoop from the Boston Herald:

An outraged Massachusetts lawmaker is calling for a congressional probe of the federal government’s purchase of foreign-made census propaganda with taxpayer cash, the Herald has learned.

U.S. Rep. Stephen Lynch (D-S. Boston) is requesting an investigation into the spending by the U.S. Census Bureau on the heels of a Herald report revealing that census swag including hats, T-shirts, toys and other trinkets were made in China and Honduras.

“It is deeply troubling that with 10 percent unemployment the U.S. Census Department, whose central responsibility is to locate Americans, could not locate an American company to provide its hats and T-shirts,” Lynch said. “This does not inspire confidence. We have contacted the Subcommittee on the Census and have asked them to investigate.”

The Herald reported yesterday that boxes of census promotional materials distrubuted in Boston were made overseas.

Census officials said that $42 million was spent on 67 million promotional items as part of a $1 billion ad blitz. A Census spokeswoman said the bureau bought the items from 2,300 American companies. She conceded that some of the companies may have bought materials from overseas companies.

Census officials said assembly, embroidery, stitching, silk screening and other craft work was done in America and that all payments were made to U.S. companies.

The flap has infuriated labor union officials, who blasted the federal government for not doing more to ensure that products paid for with American tax dollars were made in the United States.

The census promotional goods were part of a massive effort to encourage citizens to fill out their 2010 census forms. Much of the promotional material was shipped to local government buildings for distribution to volunteers and part-time workers.

As of last Monday, more than 72 percent of Americans had participated in the census by mail, matching the rate from the last census in 2000.

$47,000 worth of swag in Florida…

Friday, May 7th, 2010

From the Orlando Sentinel:

If you got a free Census T-shirt at an Orlando Magic game, your swag came at taxpayers’ expense.

The U.S. Census Bureau spent $47,000 on 20,000 shirts given to Magic fans during a nationally televised game, but the bureau’s message wasn’t entirely clear to everyone who received the shirts.

A local television station interviewed people who said they were puzzled by the meaning behind the shirt’s “Be Counted” message.