Today, the Census Bureau released the following press release about how it won an armload of the least prestigious awards ever received, which are called Tellys. Calls to multiple New York-based ad/marketing executives were met with words like “never heard of them” and “I don’t even think they’re real.” Jim Edwards, a former managing editor of AdWeek, said, “The Tellys are not a high-profile award by any means. They recognize one of the more humble niches of the advertising world, and that means that most people in the business have never heard of them.” Here’s the latest episode that relates to the Draftfcb PR farce from Suitland:
WASHINGTON, July 20 /PRNewswire-USNewswire/ — A series of 2010 Census promotional videos have won several prestigious Telly Awards as well as a Videographer Award of Excellence — awards that honor the best in video production.
The videos were produced by the Public Information Office at the U.S. Census Bureau as part of a collaborative effort between headquarters, regional and contracting staff. They were submitted for consideration by contractors Therese Allen and Corey Petree.
The four- to seven-minute videos, titled “A New Portrait of America,” were produced to reach different segments of the population including the general, African-American, Asian, Hispanic, Native American/Alaska Native, Native Hawaiian and Other Pacific Islanders, and Puerto Rican audiences.
In the nonbroadcast productions category, the videos received silver Tellys for use of music and editing, and a bronze Telly was awarded for government relations. In the Internet/online video category, a silver Telly was awarded for music and a bronze Telly was awarded for editing.
The videos also received the 2009 Videographer Award of Excellence in the government/federal and creativity/video/original music categories.
The “New Portrait of America” videos include diverse images from throughout the country as well as interviews with community leaders. They are used at activities and events to promote the 2010 Census and encourage everyone’s participation in next year’s national count.
The “New Portrait of America” videos may be viewed at the following link: http://2010.census.gov/2010census/multimedia/videos/013879.html.
The real humor in this is that after looking into the “Telly Awards,” it looks like there are hundreds upon hundreds thousands upon thousands of winners in each category. It seems like the creators of the Telly Awards just want an outlet for ad agencies to impress their clients by paying entry fees to become recipients of this everyone’s-a-winner competition.