My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Posts Tagged ‘Yiddish’

Brooklyn Ink: Passed Over, Borough Park Gets A Census Recount

Tuesday, July 13th, 2010

Here’s a great feature from a Columbia University journalism student:

By Sharyn Jackson

There was silverware to change, food to prepare, and bread to burn. One thing there wasn’t, for more than half the residents of the Borough Park section of Brooklyn, was time to fill out the 2010 census, mailed to Americans less than two weeks before Passover. The eight-day holiday commemorating ancient Jews’ exodus from Egypt requires intense preparations for the observant; because of a restrictive diet that week, houses must be scoured from top to bottom for any residual crumbs from the rest of the year. “When it comes to Passover, we put everything aside,” said Chaya Konig, 37, a Hasidic Jewish resident from Borough Park who works as an enumerator, the official name for census counters. “By the time we got to the mail after Passover, it was too late.”

The coincidence of the census’ mailing close to Passover is one reason, census officials say, that Borough Park’s mail-in response rate was less than 50 percent on average, with some tracts hovering close to 40 percent. In contrast, 55 percent of Brooklyn as a whole returned the survey, and 60 percent of all of New York City. (As of April 27, the mail-response deadline, national participation was at 72 percent.) With such a low response rate in one of New York City’s most populous neighborhoods, the census has had to revisit Borough Park residents with the help of local religious institutions and enumerators, who will finish their door-to-door efforts this week.

Due to the high birth-rate among this central Brooklyn neighborhood’s Hasidic Jewish inhabitants, the population here is expected to have increased exponentially since the last census in 2000. The New York City Department of Health has cited Borough Park as the neighborhood with the highest annual birth rate since it began keeping those statistics in 2003. With New York poised for legislative redistricting after the census results are tallied, Borough Park’s baby boom could mean more power for the Hasidic voting bloc. And with $400 billion of federal money allocated for infrastructure projects based on those results, which will be released in October, it could mean more affordable housing for this chronically overcrowded neighborhood.

“Unfortunately, the timing of the mail-out was not convenient,” said Denise da Costa Graeff, the census manager for northwest Brooklyn. “That was a major issue for this area.” Still, she said, a conflict like this one was inevitable. “I can’t speak for headquarters,” she said, “but if the national plan took into account every obstacle, we’d never get it done.”

It is not possible to cater the mailing dates to holidays, said Michael Cook, a national census spokesperson. “When we mail out the forms we totally understand that there is diversity among American residents, whether it depends upon holidays or things that are germane to their culture,” he said. But, said Cook, once the surveys reach mailboxes, Americans have roughly six weeks to fill out the form. After that, enumerators come knocking.

But the high concentration of ultra-Orthodox Jews in this neighborhood poses specific challenges even to enumeration. For one thing, women in Borough Park won’t open their doors to men they don’t know. That’s how Xiomara Luchen, 35, from the Greenwood Heights section of Brooklyn, found herself assigned to Borough Park – a place she had never even visited before. Luchen had been working for the census in nearby Sunset Park when da Costa Graeff reassigned her here in May because of a shortage of females. (The census usually assigns enumerators to work in the neighborhood in which they live.)

“I use a lot of sign language,” said Luchen, a Spanish-English interpreter and real estate agent, of dealing with the many Borough Park residents who speak Yiddish. “It’s a way to communicate.”

Luchen, who has dark hair and features, found it easier to connect with the Hasidim here than she expected. “Some people ask me, ‘Are you Jewish?’” said Luchen. “And I would say, ‘No I’m not,’ and they’d actually have a smile on their faces and say, ‘You know, you look Jewish.’”

Luchen picked up tips on the unofficial neighborhood dress code—long skirts and cardigans—from her crew leader, as well as walking around and observing the locals. “In this community,” said Luchen, “I’d rather not wear pants.”

Appearance is vital, said Chaya Konig, the Hasidic enumerator. “If you would have had this guy come with his hair standing up in a green color, they wouldn’t even open the door,” she said. We are a very close-knit community; we don’t see much of the outside world, so when we see a stranger we’re taught not to open doors.”

Census enumerator Xiomara Luchen goes door-to-door in the Borough Park section of BrooklynCensus enumerator Xiomara Luchen goes door-to-door in the Borough Park section of Brooklyn (Sharyn Jackson/ The Brooklyn Ink) (more…)

Michelle Malkin Hearts Us..And Makes Some Valid Points

Saturday, February 6th, 2010

Though we’re a staunchly non-partisan media outlet, yesterday we became a darling of the right, as Michelle Malkin sung our praises. Perhaps the best point in her article is that Christopher Guest’s “viral” video has fewer than 7,000 hits on YouTube, but maybe that will soon change with all of this (ahem, negative) exposure:

The Super-Sized Census Boondoggle

By Michelle Malkin  •  February 5, 2010 10:19 AM

My column looks at the bloated Census p.r. and education budget. GOP Sen. Johnny Isakson is asking questions. As well he should. History shows that the more the Census spends on advertising, the lower the response rate is. Best watchdog site for all the latest Census shenanigans: My Two Census.

***

The Super-Sized Census Boondoggle
by Michelle Malkin
Creators Syndicate
Copyright 2010

If only the federal government were as responsible with our money as Pepsi is with theirs. The soda giant has been in the Super Bowl ad business for more than two decades. But this year, Pepsi determined it was economically unwise to pay $3 million for a 30-second spot. So, who’s foolish enough to pay for Super Bowl gold-plated airtime? You and me and Washington, D.C.

The U.S. Census Bureau will squander $2.5 million on a half-minute Super Bowl ad starring D-list celebrity Ed Begley, Jr., plus two pre-game blurbs and 12-second “vignettes” featuring Super Bowl anchor James Brown. It’s a drop in the Census boondoggle bucket (otherwise known as the tax-subsidized National Democrat Future Voter Outreach Drive). The Obama White House has allocated a total of $340 million on an “unprecedented” promotional blitz for the 2010 Census. That’s on top of $1 billion in stimulus money siphoned off for increased Census “public outreach” and staffing. In all, the Census will triple its total budget from 2000 to $15 billion.

Ads pimping the Census have already appeared during the Golden Globe awards and will broadcast during the Daytona 500 and NCAA Final Four championships. Some $80 million will be poured into multi-lingual ads in 28 languages from Arabic to Yiddish. Racial and ethnic groups have been squabbling over their share of the pie.

The U.S. census is a decennial census mandated by our constitution. Should Americans know about it? Sure. Should the p.r. budget become a bottomless slush fund in recessionary times? Surely not.

Yet, no matter how you translate it, the Census commercials to date have been an Ishtar-style flop. Global ad agency Draftfcb, based in (Obama’s hometown) Chicago and New York, nabbed a $200 million, four-year contract to oversee the Census Bureau’s direct marketing, online, and offline general market media strategies. The agency hired comedian Christopher Guest to produce “viral” spots. One of the supposedly “humor-driven” videos produced by Guest and commissioned by Draftfcb was uploaded to YouTube a few weeks ago. It has racked up a measly 6,880 views.

“For a once-a-decade project involving every living American, that’s a pretty crummy return on investment,” jeered AdFreak.com’s David Griner. “The video seems to be hampered by the same problem that plagues all campaigns meant to ‘go viral.—i.e., it’s simply not that funny…[T]he joke is a chuckler at best, and dragged out to three minutes, that chuckle gets spread pretty thin.” According to independent Census watchdog Stephen Morse, the feds conducted a total of 115 focus groups in 37 markets across the country before settling on the dud of an ad.

That’s a hell of a lot of focus-grouping to get people to pay a little extra attention to government head-count questionnaires that will be coming straight to their mailboxes, anyway.

Taxpayers are also footing the bill for the Mother of all Government Junkets – a three-month, $15 million road trip by lucky-ducky Census Bureau flacks traveling in 13 buses and cargo vans with trailers. They’ll be partying in New Orleans for Mardi Gras and at parades across the country. In case you were wondering about the anticipated Census Road Show carbon footprint, it’s an estimated 223 metric tons.

But not to worry: The eco-racketeers of an Al Gore-endorsed carbon offset firm called “Carbonfund.org” have become official government “partners” with the Census to offset all the vehicle emissions – and surf off the free publicity to garner more shady business.

As if overpriced TV ads, online videos no one watches, and indulgent, cross-country caravans weren’t enough, the Census Bureau is also enlisting 56 million schoolchildren to pester their parents and act as junior government enumerators. Educrats are spending several billions more on math and social studies lessons peddling the Census. Overzealous Census partners such as the National Association of Latino Elected Officials have distributed recruitment propaganda urging constituents to participate because “Joseph and Mary participated in the Census.” Goodness knows what kind of fear-mongering curricula the kids are being served in the name of counting heads – and shaping the electoral landscape.

“When times are tough, you tighten your belts,” President Obana lectured us. “You don’t blow a bunch of cash on Vegas.” Coincidentally, the Census Road Tour junketeers just wrapped up a visit in Vegas. Next stop? You guessed it: The Super Bowl in Miami. Taxpayers should start crying foul.

Editorial: Those hard to count Jews…not!

Monday, June 1st, 2009

censusfloatisraelparade

Last week, MyTwoCensus criticized the Census Bureau’s lack of a parade float in San Francisco’s annual Carnaval parade, a celebration of Central American, South American, and Caribbean cultures. Thanks to the above photo, submitted to us by Sharon Udasin, ace New York-based reporter for The Jewish Week, MyTwoCensus now knows that the Census Bureau does in fact have the resources and capabilities to create such a float.  The float depicted above was paraded through the streets of Manhattan during yesterday’s Salute to Israel parade, a celebration of 61 years of Israeli independence.

Whereas many Latino/a immigrants are considered “hard to reach” because of their questionable legal status in America, this isn’t a problem amongst the Jewish and Israeli communities in New York. Even though New York’s thousands of Hasidic Jews (mostly living in Brooklyn) may speak Yiddish in their homes, nearly all of them speak fluent English and are citizens of the United States.

This begs the question: Why did the Census Bureau choose to sponsor a large float in the Israeli Independence Day parade in New York but not at the Carnaval parade in San Francisco?

To our readers: If you have been to any public events that have featured public relations efforts by the Census Bureau, please feel free to comment and share with us what you witnessed.