My Two Census

Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

Posts Tagged ‘YouTube’

Karl Rove + Census + YouTube = Increased GOP Support?

Tuesday, April 6th, 2010

MyTwoCensus Editorial: 2010 Census Partners Google and YouTube Should Remove Propaganda Video Immediately

Monday, April 5th, 2010

When you search for “census” on YouTube, the first video that appears is by some nutcase named Jerry Day (representing some obscure outlet called Matrix News), who doesn’t have his facts straight and inaccurately describes Census Bureau procedures. This video has nearly two million views. It spouts many lies, as well as very biased statements. (Part of the problem is that the Census Bureau’s Public Information Office wouldn’t speak to him on the phone, but I’ll save that criticism for another day…)

Google and its subsidiary YouTube  should remove this video immediately. It is more shocking that these organizations are enabling this nonsense, because they have already created a partnership with the Census Bureau. At the very least, it should not come up  so frequently in searches. The video likely only gains more and more viewers because it is the first video that appears on searches. The Census Bureau’s communications department (including Steve Jost and Stephen Buckner) as well as Census Director Dr. Robert M. Groves,  have failed in that they have not pressured Google to remove this video. Yes, Jerry Day is entitled to freedom of speech, but his reporting is full of lies, so Google, a private company, should not be propagating this anti-2010 Census propaganda.

Here’s a screen capture of a typical YouTube search:

The 2010 Census takes to YouTube for a last-minute push…

Saturday, March 13th, 2010

Propaganda Minister Census Director Robert M. Groves pleads for your participation…

Census humor is so rare, but a new YouTube video strikes gold…

Thursday, February 25th, 2010

The last funny video about the Census was an old Christopher Walken sketch on SNL, but now, for 2010, we have Hitler’s take on the 2010 Census advertising campaign (not offensive and safe to watch at work, don’t worry):

The Scope Of An Advertising/Marketing Flop…

Monday, February 8th, 2010

The Nielsen Ratings are crap. Seriously. These ratings are the results of an antiquated system that relies on statistics from 5,000 Americans to represent more than 300,000,000 Americans. However, YouTube has provided many, many, statistics for the common man (not just the stat-heads over at Census Bureau’s HQ in Suitland, Maryland). So, let us delve into the US Census Bureau’s YouTube channel to see just how few people have watched the ads that have been created for the 2010 Census:

Thus far, the Census Bureau has posted 63 YouTube videos for the 2010 Census. The first video (the boringly iconic “Portrait of America” clip) was posted 10 months ago and the most recent addition (a hip-hop music video geared toward young urbanites)  was posted two days ago. The Portrait of America video has just over 6,500 hits…which would sound pretty pathetic for a 10 month campaign if only it wasn’t revealed that the other six videos posted 10 months ago each received between 347 and 1,305 hits. In the series of videos posted 6 months ago, the most widely-watched video, about the address-canvassing operations, has been viewed a measly 1,083 times. (This means that only a tiny fraction of the workers involved in this process even watched the video…)

Sadly, Census Director Robert M. Groves has not become the YouTube phenom he wished to be, as his four-part panel discussion and swearing in ceremony clips received only 264, 124, 92, 120, and 285 views respectively (over the course of 6 months!!!). If Dr. Groves were trying to make it on network TV, he would have been canned lightyears before Conan…

And most pathetic are the efforts of the Census Bureau to reach out to minority communities…Video testimonials by members of minority communities that were posted 5 months ago have received between 33 and 258 views…and the majority of these videos have been viewed less than 100 times each! Even if the Census Bureau’s own employees who are representing the minority groups (partnership specialists) had viewed their own videos, there should be more views than what is represented on YouTube!

Final Analysis from an untrained marketing expert: As of February 8, 2010, this ad campaign is a colossal failure!

Global Politics At Work: UC Irvine Students Want To Be Counted As Taiwanese

Sunday, February 7th, 2010

A couple of UC Irvine students aren’t too pleased that there’s no place for them to identify their Taiwanese heritage on the 2010 Census form, so they wrote a song about it. This is a particularly sensitive issue given the long-standing geopolitical feud between mainland China and Taiwan…The girls in the video ultimately decide to choose “Asian” and “Other” and write in “Taiwanese” on their 2010 Census forms so they will be properly counted.

Michelle Malkin Hearts Us..And Makes Some Valid Points

Saturday, February 6th, 2010

Though we’re a staunchly non-partisan media outlet, yesterday we became a darling of the right, as Michelle Malkin sung our praises. Perhaps the best point in her article is that Christopher Guest’s “viral” video has fewer than 7,000 hits on YouTube, but maybe that will soon change with all of this (ahem, negative) exposure:

The Super-Sized Census Boondoggle

By Michelle Malkin  •  February 5, 2010 10:19 AM

My column looks at the bloated Census p.r. and education budget. GOP Sen. Johnny Isakson is asking questions. As well he should. History shows that the more the Census spends on advertising, the lower the response rate is. Best watchdog site for all the latest Census shenanigans: My Two Census.

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The Super-Sized Census Boondoggle
by Michelle Malkin
Creators Syndicate
Copyright 2010

If only the federal government were as responsible with our money as Pepsi is with theirs. The soda giant has been in the Super Bowl ad business for more than two decades. But this year, Pepsi determined it was economically unwise to pay $3 million for a 30-second spot. So, who’s foolish enough to pay for Super Bowl gold-plated airtime? You and me and Washington, D.C.

The U.S. Census Bureau will squander $2.5 million on a half-minute Super Bowl ad starring D-list celebrity Ed Begley, Jr., plus two pre-game blurbs and 12-second “vignettes” featuring Super Bowl anchor James Brown. It’s a drop in the Census boondoggle bucket (otherwise known as the tax-subsidized National Democrat Future Voter Outreach Drive). The Obama White House has allocated a total of $340 million on an “unprecedented” promotional blitz for the 2010 Census. That’s on top of $1 billion in stimulus money siphoned off for increased Census “public outreach” and staffing. In all, the Census will triple its total budget from 2000 to $15 billion.

Ads pimping the Census have already appeared during the Golden Globe awards and will broadcast during the Daytona 500 and NCAA Final Four championships. Some $80 million will be poured into multi-lingual ads in 28 languages from Arabic to Yiddish. Racial and ethnic groups have been squabbling over their share of the pie.

The U.S. census is a decennial census mandated by our constitution. Should Americans know about it? Sure. Should the p.r. budget become a bottomless slush fund in recessionary times? Surely not.

Yet, no matter how you translate it, the Census commercials to date have been an Ishtar-style flop. Global ad agency Draftfcb, based in (Obama’s hometown) Chicago and New York, nabbed a $200 million, four-year contract to oversee the Census Bureau’s direct marketing, online, and offline general market media strategies. The agency hired comedian Christopher Guest to produce “viral” spots. One of the supposedly “humor-driven” videos produced by Guest and commissioned by Draftfcb was uploaded to YouTube a few weeks ago. It has racked up a measly 6,880 views.

“For a once-a-decade project involving every living American, that’s a pretty crummy return on investment,” jeered AdFreak.com’s David Griner. “The video seems to be hampered by the same problem that plagues all campaigns meant to ‘go viral.—i.e., it’s simply not that funny…[T]he joke is a chuckler at best, and dragged out to three minutes, that chuckle gets spread pretty thin.” According to independent Census watchdog Stephen Morse, the feds conducted a total of 115 focus groups in 37 markets across the country before settling on the dud of an ad.

That’s a hell of a lot of focus-grouping to get people to pay a little extra attention to government head-count questionnaires that will be coming straight to their mailboxes, anyway.

Taxpayers are also footing the bill for the Mother of all Government Junkets – a three-month, $15 million road trip by lucky-ducky Census Bureau flacks traveling in 13 buses and cargo vans with trailers. They’ll be partying in New Orleans for Mardi Gras and at parades across the country. In case you were wondering about the anticipated Census Road Show carbon footprint, it’s an estimated 223 metric tons.

But not to worry: The eco-racketeers of an Al Gore-endorsed carbon offset firm called “Carbonfund.org” have become official government “partners” with the Census to offset all the vehicle emissions – and surf off the free publicity to garner more shady business.

As if overpriced TV ads, online videos no one watches, and indulgent, cross-country caravans weren’t enough, the Census Bureau is also enlisting 56 million schoolchildren to pester their parents and act as junior government enumerators. Educrats are spending several billions more on math and social studies lessons peddling the Census. Overzealous Census partners such as the National Association of Latino Elected Officials have distributed recruitment propaganda urging constituents to participate because “Joseph and Mary participated in the Census.” Goodness knows what kind of fear-mongering curricula the kids are being served in the name of counting heads – and shaping the electoral landscape.

“When times are tough, you tighten your belts,” President Obana lectured us. “You don’t blow a bunch of cash on Vegas.” Coincidentally, the Census Road Tour junketeers just wrapped up a visit in Vegas. Next stop? You guessed it: The Super Bowl in Miami. Taxpayers should start crying foul.